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Type content here… (Font: Arial, Size: 12)

... Many people drink orange juice, whether it is at breakfast with toast and coffee, at lunchtime as a thirst quencher in hot weather or out on the town as a mixer. You can see from this that orange juice is used in several rather different situations; so which marketing communication tools and media c ...
Advertising Direct marketing Sales promotion Publicity/PR Personal
Advertising Direct marketing Sales promotion Publicity/PR Personal

... incentive to consumers or middlemen for purchasing a product – provides extra incentive – way of appealing to price sensitive consumers – effects can be measured relatively effectively – shortshort-run – quick gains often at expense of longlong-term brand equity – clutter ...
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Job Spec Senior Marketing Communications Manager

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Position Description - Casey Cardinia Libraries

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Disclosure and Use of Protected Health Information for Marketing

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Job Description * Regional Director

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... Setting the Promotion Budget % of Sales Budgeting – last year’s sales sets this year’s budget Competitive Parity Budgeting – do like your competitors ...
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< 1 ... 166 167 168 169 170 171 172 173 174 ... 178 >

Internal communications



Internal communications (IC) is the function responsible for effective communications among participants within an organization. Many practitioners highlight that they are not responsible for the day to day intercourse between colleagues but rather in helping an organisation achieve its goals by building understanding and engagement.Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations (e.g., media relations), marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and political science.
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