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Worksheet 6.1
Worksheet 6.1

... get people to buy goods for the wrong reasons. Advertising is a harmful influence when it misrepresents or when it persuades consumers to make unwise choices. ...
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... A retail store provides services and a service business sells a product. The resulting product/service mix can increase sales to existing customers and attract new ones. Price Prices for products must be set with care to ensure their success. Today consumers are very price conscious and look for com ...
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... A retail store provides services and a service business sells a product. The resulting product/service mix can increase sales to existing customers and attract new ones. Price Prices for products must be set with care to ensure their success. Today consumers are very price conscious and look for com ...
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Chapter 8: Marketing Advertising
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... A retail store provides services and a service business sells a product. The resulting product/service mix can increase sales to existing customers and attract new ones. Price Prices for products must be set with care to ensure their success. Today consumers are very price conscious and look for com ...
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... around us - adverts on TV, in newspapers, magazines, brochures in travel agencies, internet pages, posters in stations, etc. This is because all tourism businesses need to market their products if they hope to be successful. But marketing is not only advertising, it is also about researching and ide ...
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... people who would buy it. An example of a core product is the sports event, movie, stage show, or book, and an ancillary product would be related to it. Some examples would be: ...
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Social Marketing for Health & Nutrition

... Place: the distribution channels that will be used to get the product or messages to the target audiences; Price: the social, behavioral, psychological, and geographic costs for the consumer to adopt a behavior; and Promotion: the communication tools used to increase acceptance and use of a product, ...
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Marketing channel

A marketing channel is a set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products and services get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy.Another less known form of the marketing channel is the Dual Distribution channel. This channel is a less traditional form that allows the manufacturer or wholesaler to reach the end-user by using more than one distribution channel. The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel, i.e., a store. An example of this type of channel would be franchising.Roles of marketing channel in marketing strategies Links producers to buyers. Influences the firm's pricing strategy. Affecting product strategy through branding, policies, willingness to stock. Customizes profits, install, maintain, offer credit, etc.↑ ↑ ↑ ↑ 4.0 4.1
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