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HNB 4O – The Fashion Industry Clothing Communication Personality: An individual’s unique combination of mental, emotional, and social qualities expressed through your attitudes, emotions and behaviours Emotions: People dress in respect to their emotions, often clothing will communicate how a person is feeling Self-Concept: A positive self-concept will often reflect in a person wanting to be presentable to the public, this desire affects the way we dress A negative self-concept will sometimes create a lack of worthiness in being presentable, again affecting the way we dress Conformity: A search for approval may lead to a person conforming to certain standards, attitudes or practices followed by a group giving them a sense of identity, belonging and security Peer Pressure: When people are pressured by their peers, to conform a certain way in order to remain in the group Peer Disapproval: When a person decides not to conform to a group, they are sometimes criticized for their appearance Individuality: A person may desire to be different from others while expressing themselves; this tends to take a lot of self-esteem and self-concept. A person will dress for themselves and the way they feel, rather then be conformed.