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Professional Communication
Lynne Dahmen
Defining Professional Com
«…all forms of speaking
listening, relating, writing and
responding in the workplace,
both human and electronically
mediated » Goodall and
Goodall, 3
New Applications of Communication
Models
Message
Receiver
Sender
Channel
Impinging Components

Noise
Environment
Physical
Semantic
Hierarchical

Communication
history









Physical
Organizational
Time
Cultural
Feedback
Functional Approach to Com
Organize tasks/people
 Create identities
 Create meaning/interpretation

Organizational Identity
Persona
 Credibility
 Savvy

Researching a communication
Environment
Pay attention to external environments
 Note the organization of people,
furniture, style of dress, language
spoken, etc
 Listen to how the employees talk and
what they discuss
 Ask questions!

Consciousness- « The mental state that
brings us together with others involved in
a communication context. Being
conscious means that we are at once ‘an
observer, a perceiver, a knower, a thinker
and a potential actor’. »
--Goodall and Goodall, 15
The CCCD Process
Choose
 Create
 Coordinate
 Deliver

Steps towards Choosing a Goal
Audience analysis
 Outcomes
 Criteria for Success

Steps for Creating a Message
Develop a purpose/thesis
 Organize your points
 Develop your support
 Craft effective strategies for delivering
message—intros, transitions,
conclusions

Coordinate with Others
How does your message fit into the
organization?
 Communicate with others as needed
 What are some possible boundaries.
 Adapt your message to the environment,
situation, organization etc.

Adapting Coordination
Information
 Communication
 Respect
 Adaptation

Types of Delivery
Reports
 Presentations
 Interpersonal
Communication

Discovering Communication in the
Moroccan Workplace
Talk to a relative, parent or other individual you know
who currently works in the Moroccan workplace. Ask
him/her to rate the importance of interpersonal,
organizational, team, speaking, written communication
and presentational skills in his/her workplace. Explain
to him/her the course you are taking and seek
feedback on how these skills might benefit you as you
try to integrate into the marketplace in the future.Also
ask him/her about how things have changed (if they
have) in the last 10 or 15 years. In a brief memo,
discuss your findings, making sure to identify the
business or organization in which the individual works,
his/her role in the organization, and perhaps how long
he/she has worked for this organization or business.