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Akshaya Bhargava
For V.P. Of Marketing
 Objectives and Vision for-MBA club
 Improve the overall recognition for the program
 Improve the communication for the club events
 Improve the core competency of fellow
members in marketing of high tech products
 My plan of action


Improve recognition by improving the digital footprint of the
club
 Create a separate blog space for MS MBA and blog
regularly

Leverage search engine optimization techniques to
improve hit count on the program web site

Leverage google analytics reports to identify user
behavior on the MS MBA web site and optimize the site
accordingly

Conduct webinars with participants across the globe
Work with marketing agencies to build rich interactive
marketing collateral to be put on MS MBA website
 An Introduction

I worked as a Project Manager with HCL Technologies, Ltd
before joining BUMBA
 My client was Microsoft and I was working at their
Redmond Campus. This gave me an opportunity to
interact with many BU MBA alumni within Microsoft,
and learn about their experiences at BU, this
interaction helped cement the decision to join BU.

I have a passion for Product Marketing and Management
and my dream is to become a Product Manager within
software industry,
 I am currently working as a Product Marketing
Manager-Intern with a Wealth Management Software
start-up in Connecticut. I am helping the firm in
launching their product .
 During this internship I learnt how to formulate effective
marketing strategies, work with design firms to build
collateral ,generate word-to-mouth using webinars and
effective digital marketing strategies. I plan to bring
these learning to my role as VP Of Marketing and help
improve the overall recognition of the program.
Akshaya Bhargava
For V.P. Of Marketing