* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Considerations for Target Market Profiles
Pricing strategies wikipedia , lookup
Social media marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Visual merchandising wikipedia , lookup
Advertising management wikipedia , lookup
Food marketing wikipedia , lookup
Service parts pricing wikipedia , lookup
Consumer behaviour wikipedia , lookup
Perfect competition wikipedia , lookup
Digital marketing wikipedia , lookup
Dumping (pricing policy) wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Darknet market wikipedia , lookup
Marketing plan wikipedia , lookup
Street marketing wikipedia , lookup
Marketing research wikipedia , lookup
Grey market wikipedia , lookup
Marketing communications wikipedia , lookup
Youth marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
First-mover advantage wikipedia , lookup
Market analysis wikipedia , lookup
Green marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Market segmentation wikipedia , lookup
Multicultural marketing wikipedia , lookup
Market penetration wikipedia , lookup
Marketing channel wikipedia , lookup
Sensory branding wikipedia , lookup
Global marketing wikipedia , lookup
Product planning wikipedia , lookup
Neuromarketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Target audience wikipedia , lookup
Advertising campaign wikipedia , lookup
Considerations for Target Market Profiles Purpose The purpose of the target market profile is to provide your marketer with a tangible introduction of to whom marketing efforts should be directed Purpose This description is also useful in helping advertising facilitators make better decisions about how to reach this group Marketing communications decisions Media delivery decisions Creative execution decisions The First Step… Understand Who the Consumer Is Who’s buying my brand? What are the customers like? (lifestyle, opinions, day-in-the-life, etc.) Why do they buy the product? Needs? Motivations? Criteria for a Target Market Profiles Descriptive in terms of Demographic criteria Psychographic criteria (recall VALs) Attitudes and opinions About the world at large Life Product categories and/or brands Telling the Story The target market profile should attempt to introduce the marketer to this group From a secondary & primary research perspective But should also personalize the introduction as necessary Through visual images (pictures, collages, etc.)