Barriers and opportunities for the uptake of biosimilar
... The external experts were consulted about a (preliminary) version of the scientific report. Their comments were discussed during meetings. They did not co -author author the scientific report and did d not necessarily agree with its content. Subsequently, a (final) version was submitted to the valid ...
... The external experts were consulted about a (preliminary) version of the scientific report. Their comments were discussed during meetings. They did not co -author author the scientific report and did d not necessarily agree with its content. Subsequently, a (final) version was submitted to the valid ...
Francis Buttle Customer Relationship Management
... The book has a strong academic foundation provided by research from a number of disciplines. The book contains many examples of CRM technologies and their application to marketing, selling or service functions. Screenshots are a feature of the book. Every chapter contains case illustrations. These a ...
... The book has a strong academic foundation provided by research from a number of disciplines. The book contains many examples of CRM technologies and their application to marketing, selling or service functions. Screenshots are a feature of the book. Every chapter contains case illustrations. These a ...
The Marketing Plan
... between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, a service, or both. 2. Sustainability ...
... between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, a service, or both. 2. Sustainability ...
Principles of Marketing
... between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, a service, or both. 2. Sustainability ...
... between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, a service, or both. 2. Sustainability ...
Chapter 1 - Saylor Academy
... between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, a service, or both. 2. Sustainability ...
... between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, a service, or both. 2. Sustainability ...
Gillette: Product and Marketing Innovation
... core business of razors and blades and began to lose a substantial portion of market share. Although Gillette retained 70 percent, the arrival of Wilkinson Sword’s stainless-steel blade initiated a transition in niche markets. For the first time, Gillette executives were unsure how to respond. Shoul ...
... core business of razors and blades and began to lose a substantial portion of market share. Although Gillette retained 70 percent, the arrival of Wilkinson Sword’s stainless-steel blade initiated a transition in niche markets. For the first time, Gillette executives were unsure how to respond. Shoul ...
PDF
... aggressive marketing is seen by some as a modern-day evil. Marketing approaches are sometimes used to convince customers to buy a product they do not want - or even need - which is of little utility and has a short life. Some products, such as cigarettes, may even harm the consumer, while others sim ...
... aggressive marketing is seen by some as a modern-day evil. Marketing approaches are sometimes used to convince customers to buy a product they do not want - or even need - which is of little utility and has a short life. Some products, such as cigarettes, may even harm the consumer, while others sim ...
Profitable Customer Management
... Both of these definitions focus on value creation. The measurement of this value creation, however, is an elusive issue that has long been plaguing marketers. Despite the advances in information technology, John Wanamaker’s classic statement, “Half the money I spend on advertising is wasted; the tro ...
... Both of these definitions focus on value creation. The measurement of this value creation, however, is an elusive issue that has long been plaguing marketers. Despite the advances in information technology, John Wanamaker’s classic statement, “Half the money I spend on advertising is wasted; the tro ...
Research on Category Criteria for Different Positioning Concepts in Product Marketing
... At present, there are two famous marketing teaching materials. One is The marketing compiled by professor Jianan Wu. The other is The general dissertation of marketing compiled by professor Guoqing Guo. There are two chief positioning concepts in The general dissertation of marketing compiled by pro ...
... At present, there are two famous marketing teaching materials. One is The marketing compiled by professor Jianan Wu. The other is The general dissertation of marketing compiled by professor Guoqing Guo. There are two chief positioning concepts in The general dissertation of marketing compiled by pro ...
Chapter 9—Product Concepts
... e. products that are not easily substitutable ANS: A To sell large amounts of products that consumers are unwilling to search for, there must be a large number of retail outlets. PTS: 1 REF: 132 OBJ: 09-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 13. Compared to the other classi ...
... e. products that are not easily substitutable ANS: A To sell large amounts of products that consumers are unwilling to search for, there must be a large number of retail outlets. PTS: 1 REF: 132 OBJ: 09-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 13. Compared to the other classi ...
439220 Impact of branding indicators on a company share price Rofhiwa Razwiedani
... competitors” (Ghodeswar, 2008, pg4) Competition and evolving technology have created an environment where companies produce approximately identical products or services, and the only way for these companies to differentiate their products from their competitors’ is through brands (Aaker, 1991). Ghod ...
... competitors” (Ghodeswar, 2008, pg4) Competition and evolving technology have created an environment where companies produce approximately identical products or services, and the only way for these companies to differentiate their products from their competitors’ is through brands (Aaker, 1991). Ghod ...
Product and Brand Management
... At this level, the marketer prepares an augmented product that exceeds customer expectations. For example, the hotel can include remote-control TV, fresh, flower room service and prompt check-in and checkout. Today‘s competition essentially takes place at the product-augmentation level. Product augm ...
... At this level, the marketer prepares an augmented product that exceeds customer expectations. For example, the hotel can include remote-control TV, fresh, flower room service and prompt check-in and checkout. Today‘s competition essentially takes place at the product-augmentation level. Product augm ...
PDF
... The market window is narrowed to three target markets in NY perceived to be highly receptive to new dairy product development including NY State wine trails, NYC specialty/gourmet stores, and upscale NYC restaurants. Promotion of NY-specific wines and specialty cheeses works to the benefit of two pr ...
... The market window is narrowed to three target markets in NY perceived to be highly receptive to new dairy product development including NY State wine trails, NYC specialty/gourmet stores, and upscale NYC restaurants. Promotion of NY-specific wines and specialty cheeses works to the benefit of two pr ...
Fundamentals of Marketing
... the book. In particular, thanks are due to Francesca Heslop and Emma Joyes for their encouraging editing support. Hazel Loeb gave useful research assistance in the preparation of the initial draft of the distributed learning material. Thanks should also go to our students over the years who, with th ...
... the book. In particular, thanks are due to Francesca Heslop and Emma Joyes for their encouraging editing support. Hazel Loeb gave useful research assistance in the preparation of the initial draft of the distributed learning material. Thanks should also go to our students over the years who, with th ...
Advertising`s Big Questions Answered by advertising`s
... there, waiting to be used.’ In truth, the very fact that advertising is available, at a price, even before a single advertisement is bought or published, has social and economic value. The economic system we’ve chosen to live with over the last couple of hundred years is a competitive one. It relies ...
... there, waiting to be used.’ In truth, the very fact that advertising is available, at a price, even before a single advertisement is bought or published, has social and economic value. The economic system we’ve chosen to live with over the last couple of hundred years is a competitive one. It relies ...
A SYNTHESIS MODEL OF MARKET ORIENTATION FOR A
... determinants, and economic and non-economic performance as consequences, of market orientation and its four components (customer emphasis, intelligence/information generation, intelligence dissemination or interfunctional coordination and intelligence responsiveness or taking action). This framework ...
... determinants, and economic and non-economic performance as consequences, of market orientation and its four components (customer emphasis, intelligence/information generation, intelligence dissemination or interfunctional coordination and intelligence responsiveness or taking action). This framework ...
Service parts pricing
Service Parts Pricing refers to the aspect of Service Lifecycle Management that deals with setting prices for service parts in the after-sales market. Like other streams of Pricing, Service Parts Pricing is a scientific pursuit aimed at aligning service part prices internally to be logical and consistent, and at the same time aligning them externally with the market. This is done with the overarching aim of extracting the maximum possible price from service parts and thus maximize the profit margins. Pricing analysts have to be cognizant of possible repercussions of pricing their parts too high or too low in the after-sales market; they constantly have to strive to get the prices just right towards achieving maximum margins and maximum possible volumes.The after-sales market consists of service part and after-sales service. These areas often account for a low share in total sales, but for a relatively high share in total profits. It is important to understand that the after-sales supply chain is very different from the manufacturing supply chain, and hence rules that apply to pricing manufacturing parts do not hold good for pricing service parts. Service Parts Pricing requires a different outlook and approach.Service networks deal with a considerably higher number of SKUs and a heterogeneous product portfolio, are more complex, have a sporadic nature of demand AND have minimal response times and strict SLAs. Companies have traditionally been content with outsourcing the after-sales side of their business and have encouraged third-party parts and service providers in the market. The result has been a bevy of these operators in the market with strict price competition and low margins.Increasingly, however, companies are realizing the importance of the after-sales market and its impact on customer retention and loyalty. Increasingly, also, companies have realized that they can extract higher profit margins from the after-sales services market due to the intangible nature of services. Companies are investing in their after-sales service networks to deliver high levels of customer service and in return command higher prices for their parts and services. Customers are being sold the concept of total cost of ownership (TCO) and are being made to realize that buying from OEMs comes packaged with better distribution channels, shorter response times, better knowledge on products, and ultimately higher product uptime.The challenge for companies is to provide reliable service levels in an environment of uncertainty. Unlike factories, businesses can’t produce services in advance of demand. They can manufacture them only when an unpredictable event, such as a product failure, triggers a need. The challenge for Service Parts Pricing is to put a value to this customer need. Parts that are critical, for example, can command higher prices. So can parts that only the OEM provides in the market. Parts that are readily available in the market cannot, and must not, be priced to high. Another problem with after-sales market is that demand cannot be stimulated with price discounts, customers do not stock up service parts just because they are on discount. On the up-side, the fact that most service parts are inelastic means pricing analysts can raise prices without the adverse effects that manufacturing or retail networks witness.These and other characteristics of the after-sales market give Service Parts Pricing a life of its own. Companies are realizing that they can use the lever of service part pricing to increase profitability and don't have to take prices as market determined. Understanding customer needs and expectations, along with the company's internal strengths and weaknesses, goes a long way in designing an effective service part pricing strategy.