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Marketing: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer. The right product, in the right place, at the right time, at the right price. Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of the customer on whom the organization depends. A target market or target audience is a group of people that will basically need or want your products and services. Target market is defined in terms of age, sexual orientation, gender, economic class, religion, ethnicity, or location. This socio-economic grouping process actually allows businesses to create profiles of the typical consumers who will likely buy the products of your company. You have 5 minutes to write what you think this means. Open a Word document to do this, save it as mkt definition