* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
Product lifecycle wikipedia , lookup
Internal communications wikipedia , lookup
Consumer behaviour wikipedia , lookup
Market segmentation wikipedia , lookup
Social media marketing wikipedia , lookup
Customer relationship management wikipedia , lookup
Customer experience wikipedia , lookup
Sales process engineering wikipedia , lookup
Neuromarketing wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Food marketing wikipedia , lookup
Affiliate marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Customer satisfaction wikipedia , lookup
Marketing channel wikipedia , lookup
Product planning wikipedia , lookup
Customer engagement wikipedia , lookup
Sports marketing wikipedia , lookup
Target audience wikipedia , lookup
Marketing research wikipedia , lookup
Ambush marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Target market wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Advertising campaign wikipedia , lookup
Sensory branding wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Marketing plan wikipedia , lookup
Green marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Multicultural marketing wikipedia , lookup
Street marketing wikipedia , lookup
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034 M.Com. DEGREE EXAMINATION – COMMERCE FIRST SEMESTER – NOVEMBER 2009 CO 1808 - STRATEGIC MARKETING MANAGEMENT Date & Time: 06/11/2009 / 1:00 - 4:00 Dept. No. SECTION – A Answer ALL questions in not more than 3 lines each. Max. : 100 Marks (10x2=20 marks) 1. State the 3 stages through which marketing practice should proceed. 2. Briefly state the tactics a marketer can use to increase the value of the customer offering. 3. What is marketing network? 4. Describe the supply chain. 5. What do you understand by a “Company’s Competitive Advantage”? 6. State the 4 major categories of marketing alliances? 7. Explain Culture. 8. What is learning in the context of marketing? 9. State the 5 roles people play in a buying decision. 10. State the 4 types of competition a marketer faces. SECTION – B Answer any 5 in not more than 2 pages each. (5x8=40 marks) 11. What are the main elements of customer relationship management? 12. How can a marketer deliver value and satisfaction to a modern customer? 13. “Marketers need to be aware of the major trends in the Natural Environment”- What are these trends? 14. Write a note on the scope of marketing. 15. What are Reference groups? Highlight their significance for marketing. 16. How should a marketer analyze competitors? 17. What are the attack strategy options available to a marketer? 18. Write a note on product differentiation. SECTION – C Answer any 2 in not more than 4 pages each. (2x20=40 marks) 19. What are the steps in the marketing planning process? 20. Explain the significance of the family and personal factors in influencing a buyer’s behavior. 21. Write a note on Product Life Cycle. *********** 1