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Real World Impact/Potential of Web Mining • A bad Intranet may cost a company $15 million a year • Overture, a market leader in advertising technologies for search agents, is estimated to generate $1 billion revenues this year • Yahoo’s 2003 revenue is estimated to be $1.2 billion 1 Case Discussion: Financial Market Analysis and Prediction Select a data mining task to recommend when to buy and sell stocks considering the following: • It needs to deal with complex data related to risk and return factors • The relationships between factors and recommendations are often too complex for experts to keep maintain and to explain. Discuss how to configure data in the data mining task of choice. 2