Download MKT 341 – Marketing Research

June 28, 2005
MKT 341 – Marketing Research
Homework # 1 (25 points)
Due: Thursday, 6/30
INDIVIDUAL ASSIGNMENT (you may consult with your classmates regarding
clarification of the problem/assignment but the work turned in must be your own.)
Difference between DM & MR Application:
Read the article “The Confluence of Marketing Research and Data Mining for Smarter
CRM” (available on website)
1) Write up a brief summary defining the differences that exist between Data Mining and
Marketing Research. 2) Several experts have predicted that Data Mining and related
systems that communicate and store transaction specific data will alleviate the need for
expensive marketing research studies in the future. Discuss, based on information in this
article, whether you agree or disagree with these experts.
Typed, no more than one page, double spaced, font size of 12.
BE PREPARED TO DISCUSS IN CLASS AS SEVERAL STUDENTS WILL BE
CALLED UPON