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Real World Impact/Potential
of Web Mining
• A bad Intranet may cost a company $15
million a year
• Overture, a market leader in advertising
technologies for search agents, is
estimated to generate $1 billion
revenues this year
• Yahoo’s 2003 revenue is estimated to
be $1.2 billion
Case Discussion: Financial
Market Analysis and Prediction
Select a data mining task to recommend when to
buy and sell stocks considering the following:
• It needs to deal with complex data related to risk and
return factors
• The relationships between factors and recommendations
are often too complex for experts to keep maintain and
to explain.
Discuss how to configure data in the data mining
task of choice.