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Southwest Metro
Marketing Coalition
May9,2014
Governmentalcollaboration
Born out of collaboration between
Mayor Brad Tabke
Chairman Charlie Vig
Mayor Ken Hedberg
TheTwinCities’entertainmentdestination
Draws more than 10 million visitors –
three times more than Wisconsin Dells or Duluth
Partnershiporigins
Spurred by the success of the 2012 joint marketing
agreement between the SMSC and Canterbury Park
Four organizations share goals of wanting the region
to thrive and attract visitors and quality employees
Proximity of businesses have facilitated collaboration
on various initiatives
A natural outgrowth of these collaborations
Goals
Build greater awareness for the
region’s strong entertainment industry
Attract visitors, employees, residents,
and economic development
Encourage longer visits to multiple
destinations in the region
TheFoundationfor“TheBrand”
Conveniently located in the southwest
metro area of the Twin Cities
Engages multiple generations
Fun, active attractions
Best-in-class entertainment
Marketingefforts
Leverage existing communication
channels and opportunities
Website as our entertainment hub
Something’s always happening at…
Nextsteps
Launch brand (summer)
Launch Phase I joint marketing
efforts (summer/fall)
Plan Phase II (fall/winter)