Download Tuesday, January 20

AGENDA:
 Respect Activity
 Current Events
 Review Sports Industry Marketing
 College Football assignment
 What is SEM continued…
 Entertainment Industry
 5 groups (4 groups of 3 and 1 group of 4)
 Read your expectation
 What does this mean for you?
 Write it on the sticky note and put it next to your expectation on the poster.
 Who is playing in the Super Bowl?
 Controversy on air in ball?
 Marketing Mix?
 Core Marketing Functions?
 Demographics?
 Gross Impressions?
 Sports Marketing?

Purpose: To influence how people choose to use their leisure time and money

Two ways to approach it:
As a product to be marketed
1.
a)
2.
Pursuing free time of people who can pay for entertainment

Example: Author appearing on talk show to discuss a new book
How it uses entertainment to attract attention to other products
 Whatever people are willing to spend money and spare time viewing, rather than
participating in.
 Sports and arts
 Viewed in person, broadcast, or recorded forms
 Difference between Sports and Entertainment?
 Sports are games of athletic skill
 Entertainment can be movies, theater, circus, arts, etc.
 Sometimes, it is a matter of opinion!
 Is Professional Wrestling a SPORT or ENTERTAINMENT?
 In July 1998, Karl Malone & Dennis Rodman teamed up with pro wrestlers to present
the “sweaty theatrics”. In response to criticism for participating in the stunts that
are portrayed as wrestling, the b-ball stars claimed they are already in the
entertainment business.
 Is there any difference between Rodman and Malone wrestling and Michael Jordan
trying baseball or Deion Sanders playing both baseball and football?
 WHAT REALLY MATTERS?
 All sponsors want to know is the AUDIENCE!
 Need to understand wants and needs of the audience and maintain accurate information if they
want to be successful in marketing to them
 Performing arts represented a major form of entertainment. (Live theatre, ballet,
opera, and concerts)
 Marketing was: posters, newspapers, magazines, and word-of mouth
 People had to travel
 Where do we see marketing and advertising now (Besides t.v., radio, & internet)?
 Public buses
 Subway cars
 Stadiums
 Theme parks (Disneyland)
 Where do you see it online?
 Question: The well-known Candlestick Park in San Francisco was renamed what?
 Question: The well-known Candlestick Park in San Francisco was renamed
3 Com Park and is now AT&T Park
 Name another stadium named after a company
 Early Days of T.V. & Marketing
 WWII—9 stations and < 7,000 tv sets
 1945-American Association of Advertising Agencies encouraged the start of t.v.
advertising
 1946-NBC & Gillette Co. staged the 1st t.v. sports spectacular: heavyweight boxing match.
 1888- Louis Le Prince, 1st moving pictures
 1895- 1st projected movie to an audience
 1927- The Jazz Singer, 1st movie with sound
 1928- Walt Disney/Mickey Mouse
 1938- Snow White became the 1st full length animated film
 1955- Disneyland opens
 From 9 stations in 1945 to 98 stations by 1949.
 1996 (50 years later) – 223 Million sets (many homes having at least 2)
 2008- 327 million sets
 2009- all digital TV
 Advertisers spent almost $42.5 Billion on t.v. ads in 1996.
 How have consumers’ lives changed because of t.v.?
 What are some benefits of TV to marketers and advertisers?
 In Groups of 3-4 (no more)
 #1—How has the Internet changed entertainment marketing?
 #2—What other technology changes have had an impact on entertainment marketing?
How? Give examples