Download Sports and Entertainment Marketing Ms. McDermott Name: Lesson

Sports and Entertainment Marketing
Ms. McDermott
Name:
Lesson 1.3 Questions, Period 2A/B
Save this document to a memory stick or your P Drive and answer the following questions based on
the directions in bold. Submit this assignment to me through email.
Choose the best answer for the two questions below by highlighting your choice.
1. Which of the following can be considered entertainment?
a. Performing arts, such as theater, ballet, and symphony concerts
b. Participation in sports competitions
c. Whatever people are willing to spend their time and money watching
d. Both a and c
2. Which of the following statements is not true?
a. Television is considered a mature distribution medium.
b. The first televised sports spectacular was a baseball game.
c. The Internet enables marketers to receive instant customer feedback.
d. All of the above are true.
Answer the two questions below in 2-4 complete sentences using information from the
textbook.
3. Compare the audience interaction of live theater to a reality TV show that uses an Internet
site for messaging and voting.
4. How has the Internet affected entertainment marketing? Predict how the Internet will
change entertainment marketing in the future.