Download Interactive In-Stream Video Ads

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Interactive In-Stream Video Ads
Overview
In-stream video ads empower marketers to place
ads in video content that is streamed online.
These ads display a message to online viewers in
a classic TV-like format before (pre-roll), during
(mid-roll) or after (post-roll) Internet videos.
In fact, in-stream video advertising is one of the fastest growing segments of online advertising.
NEW PRE-ROLL FORMATS
Adform team has great news for in-stream video admirers, since four new and interactive pre-roll formats
have joined our Rich Media family.
SIDEBAR
EXPANDABLE
Sidebar allows visitors to explore rich banner content by pushing the
Internet video to the side. It can contain videos, photos and textual
information. The format sets the stage for the creation of innovative ideas
that should lead to high engagement and interaction rates.
When the Expandable format is chosen, visitors have the power to enlarge,
minimise or close the ad while watching a video online. Viewers can click
on the ad to learn more, and advertisers can track their engagement.
GALLERY
Gallery is a perfect solution for showcasing a group of different photos and
videos. This format offers more ways to involve the audience with an ad. It
guarantees visitors’ interaction with a brand and leads to greater campaign
performance.
MENU
An effective tool to raise engagement, the Menu format includes multiple
levels of content in one placement, leading to several different pages. If you
have a simple objective to generate clicks or an ambitious goal to create
brand awareness, Menu is the format to go with.
VALUE PROPOSITION
In-stream advertising allows marketers to get the message to the audience in a way no other formats can.
Since these ads look less like advertising than like banner ads, they are more likely to capture and hold
visitors’ attention. All newly presented formats are designed for interactive experiences that will help
marketers to revolutionise their brands.
Explore our Rich Media formats to find inspiration for your next marketing initiative.
For more information, contact [email protected] | www.adform.com
MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING