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Click Here: Huge opportunity to capitalize on digital marketing’s impact – online and in social media People prefer to look at ads… In their favorite magazine 45% 55% Consumers Marketers During their favorite TV show 23% 21% Marketers Consumers 69% 57% of respondents use social media 53% have liked a brand want a x 68% 54% of Consumers say banner ads don’t work x x 3% advertising annoying of Consumers prefer to view ads via social media but only “Likes” drive consumers to check out products 2% 29% say it makes them purchase of the time... 44% of Consumers think advertising works than men When asked to consider the value of marketing… 94% more than 90% of Consumers and Marketers agree that it is strategic to business nine out of ten also recognize that marketing is paramount to driving sales CONSUMERS 98% MARKETERS 28% 3% But only 3% of Consumers have created content on behalf of a brand user-generated content advertising Consumers rate Advertising/Marketing among the least valuable professions Consumers (Marketers don’t rate them very highly, either) Marketers 92% 91% 88% 91% least valuable professions 32% 28% TEACHER SCIENTIST BANKER 35% 18% 16% POLITICIAN Most marketing is a bunch of B.S. 13% ADVERTISING/ MARKETING 13% 16% 13% 15% ACTOR DANCER 53% OF CONSUMERS AGREE Study based on interviews with 1,250 adults, including 1,000 general population and 250 Marketing Decision Makers in the U.S.