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Transcript
Introduction •Mobile apps have become a major part of the smart phone users daily lives •There has been a large increase in app usage •Mobile advertising is growing rapidly •Majority notice mobile ads, which leads to taking action on it •app advertising is still a small percentage of mobile ads spending •There is an expected increase in spending for brands and marketers over the next few years History • 2010 smart phones and apps started to dominate • 2011 app developers were able to make profit by using advertisements • There is an increase in the use of ads for more brands in the future Mobile Advertising Apps For Marketers • Create Brand Awareness • Create Products Awareness • Hit Certain Segments • Holidays Mobile Advertising Apps Consumers • Saving Money • Research Product • Groupons • Don’t want Ads to be annoying!!! Cost • Three different types of ads to buy – Non-refresh – Refresh – Dynamic • Average cost of a campaign: $100,000 to $200,000 • Apple iAd – Beginning of the program the cost was close to $1 million and they kept 40% of the ad revenue – Now it’s about $100,000 and 30% Mobile Apps Advertising Strengths • You have unlimited reach • It can tell where you are • It provides a strong call to action to buy products or try different services • Advertising is extremely effective in this medium Weaknesses • Ads are often to general • The bad ads don’t put the user in control • Most common weakness is that they are extremely Annoying!! • Hard to measure Audience