Download Truth in Advertising

What if ads told the truth?
6th Grade
How much money is spent on alcohol and cigarette ads each year?
 in 2005, tobacco industry spent $13.1 billion on ads
 about $1.5 billion on ads for alcohol in 2007
Why do you think companies spend so much on advertising?
Advertising can be misleading – they encourage you to do things that are unhealthy or unsafe
What does the advertiser want you to think about this product? – show pictures of ads with
happy, muscular, beautiful, rich people
What are some consequences of drug and alcohol use?
 cancer
 alcoholism
 accidents
 smell bad
 lose friends/family
 depression
Activity:
Advertisement Re-write. Show examples of ad re-writes (can be found online). “Joe Chemo”
instead of Joe Camel, etc.
We will be re-writing these ads today to tell the truth about this product.
 Break class into groups. Each group will get a blank piece of paper and a copy of an
alcohol or tobacco ad (can be printed from internet or cut from magazines).
Wrap Up:
How is advertising a form of pressure?
What is happening in ads that make us want to try the product?
How do ads mislead us?
If you buy the products, will you look like or be like the people in the ads?
What should we look for when we read an advertisement?