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Transcript
Does Sex Sell? By: Cierra Bell My Study • For my project, I chose to ask one male and one female of the same age 4 questions after reviewing my portfolio of ads: 1-Would you buy the product? 2-Does sex sell? 3-What are the effects of using sex to sell products? 4-Did you realize what the product was when you first saw the ad? My Study (continued) • Male’s response to questions: 1-“Yes I would, the ads were visually stimulating.” 2-“Yes, body and self image is a main topic of concern in today’s society.” 3-“It captures the audience’s attention and drives them to go to the store to buy the products.” 4-“No because the pictures are so vivid and eye popping. It takes a moment to find the product logo and figure out what they’re selling.” My Study (continued) • Female’s response to questions: 1-“No, using sex does attract my attention, but it doesn’t encourage me to buy them.” 2-“I don’t think sex sells as much as it attracts people’s attention to try it. Sex gets interest to get consumers to look at products.” 3-“Sex catches people’s attention, so they take a look at the product. Using sex to sell sends a ton of wrong messages to people. Everyone thinks sex, hot guys, and pretty women are what’s important.” 4-“For most of the ads, I had no idea what they were selling. Even looking closer I still don’t understand they are trying to sell.” Products with highest income from their ad campaigns • • • • • Health and Hygiene Products Beauty Products Drug & Medication Products Alcohol Entertainment Trends of Sex Advertising • • • • • • Female Models Male Models Couples Sexual Situations Physical contact between models Lack of Clothing Reichert Study • Analysis of 3,232 ads published between 1983 & 2003 • Ads were published in 6 magazines: Cosmopolitan, Redbook, Esquire, Playboy, Newsweek, & Time • 15% of ads used sex to sell products in 1983 • Percentage grew to 27% in 2003 Reichert Study (continued) • Out of 18 Products the following were the ones that used the most sexual imagery : - Health & Hygiene (36%) Drugs & Medicine (29%) Clothing (27%) Travel (23%) Entertainment (21%) My Findings • According to my study and my research, I have found that men tend to respond to ads with sexual content more than women. • I have also found that ads using sex to sell their products can be found in both men’s and women’s magazines. • I have learned that using sex to sell a product is a good marketing strategy, if it is used for the right products and in the right context. References • http://news.uga.edu/releases/article/ma gazine-trends-study-finds-increasein-advertisements-using-sex/ • Our Sexuality by Robert Crooks & Karla Baur