Download Marketing Automation Manager – Informa Agribusiness Intelligence

Marketing Automation Manager – Informa Agribusiness Intelligence
Informa Business Intelligence currently has an exciting opportunity in our London office for a
talented Marketing Automation Manager looking to join a world leader in Agribusiness Intelligence.
We are an expanding global business, offering excellent opportunities for career-driven Marketing
Managers looking to establish a fruitful career in a market leading and ever-growing company.
About Informa
There has never been a more exciting time to join Informa. Informa Business Intelligence, part of the
wider Informa group, is a FTSE 100 global digital publishing company providing market intelligence,
news and analysis, bespoke consulting services, industry events and specialist online training to
millions of customers worldwide. The company is executing a multi-million pound growth
acceleration plan and is looking for talented Marketing Automation Managers to help grow the
business and achieve their personal goals.
The Role
Reporting into the Head of Marketing Communications, the successful Marketing Automation
Manager will be responsible for managing direct marketing processes and operations, from creation
to execution & reporting, across the Agribusiness vertical. This person will lead a team in marketing
automation and measure the effectiveness of promotional programmes and campaigns across the
marketing communications mix, globally. We are ideally looking for an experienced Marketing
Manager or Senior Marketing Executive with a strong background in CRM, Direct Marketing and
Marketing Automation experience.
The ideal candidate will possess the following:
 Extensive experience of marketing campaign management & CRM, and utilizing all aspects of
the promotional mix across all marketing media.
 Experience using a Marketing Automation Platform, specifically Eloqua, is required.
 Experience in a B2B marketing role will be a great advantage, especially winning and keeping large
multi-national corporate clients with complex buying structures. (B2C will be considered)
 Experience with database manipulation and list management.
 Results-driven – ensure that marketing campaigns fulfil strategic goals and achieve required
business goals.
 Data-driven, with strong analytical skills. Able to measure ROI, capturing and applying
learning on an ongoing basis.
 Highly organized, methodical and process-driven, demonstrating a drive to improve internal
processes whenever possible.
 Leadership skills – able to instil vision through personal drive, building enthusiasm and
commitment in order to implement well executed campaigns that meet strategic goals
 Experience maintaining budgets, assessing costs and benefits.
 Excellent influencing and negotiating skills – able to develop strategic working relationships
across in order to achieve business objectives.
This is an excellent opportunity for an experienced Senior Marketing Executive or Marketing
Manager who enjoys the fast-paced nature of marketing. It’s a great role for someone to progress
and build marketing automation processes for a leading brand in an organisation with fantastic
career development opportunities.
To apply for this opportunity and develop your career within an industry-leading global brand,
please APPLY HERE.