Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
THE REVENUE ARCHITECTS Business Opportunity Workshop What should your company gain from using Marketing Automation for personalization, selfservice and conversion optimization? We will find out at our Business Opportunity Workshop. The purpose of a Business Opportunity Workshop is to bring together all relevant stakeholders in your organization and prioritize challenges and opportunities based on their business value and resource needs. We have therefore chosen to describe briefly what your department must prepare for the workshop. This is very important for the project overall and the expectations that you and your colleagues have for the day. We look forward to a productive and rewarding Business Opportunity Workshop with you and your company. Definition and objective The main purpose and the agreed definition are: Within the definition and objective, you and your department must prepare for the opportunities and challenges Marketing Automation and personalization can remedy. This means you must define one or more business opportunities. You will also address what challenges your department are facing in 2015 and 2016 in terms of resources and processes, and where you think Marketing Automation can help. What should your company gain from using Marketing Automation for personalization, self-service and conversion optimization? Continued » Copyright © 2014 Increase A/S | increase.dk THE REVENUE ARCHITECTS After the workshop Increase will prepare a report containing the following: • Management Summary: A brief overview of the objectives and recommendations. • Documentation: A summary of the objective and all the presented measures and group assessments of business value and resource consumption. • Project Portfolio: This information we are consolidating in a project where initiatives are prioritized among themselves. It provides an overview and it makes it easy to decide which measures to be implemented first. The result After a Business Opportunity Workshop you have gained three important things: • Insight: You have insight into the action with your marketing technology that makes most business sense to begin with. • Overview: You have an overview of the entire process towards objective, and all actions are documented in a project. • Anchoring: You’ve got the process embedded in all relevant departments within the organization, making it easier to involve all parties in the subsequent action. A Business Opportunity Workshop is used to address the challenges in Sales, Marketing or Communications - all that is customer oriented. Marketing Technology as Marketing Automation, website or e-tools can be used to solve issues such as: • Life cycle programs • Customer churn • Social marketing and social • • • • • • • • • • • • • • selling Alignment of Sales and Marketing Qualifying leads Inefficiency in sales meetings Cost of sale Documentation of profitability in marketing Customer Intelligence Classification of the customer’s buying process and behavior Self-service Automation of web processes Conversion optimization Subscription management Up sell / cross-selling Conversion of marketing activities Profitability of events Are you interested in learning more or book a Business Opportunity Workshop? Contact us at [email protected] or call +45 3814 0460 Copyright © 2014 Increase A/S | increase.dk