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1. The marketing strategy is structured to develop a cost-effective way to generate sales and
carve a sustainable competitive position for the company's brands and products wherever
they are sold. The marketing strategy dictates the marketing mix. The marketing mix
becomes the strategic tool to focus on developing best practices and tactics to achieve
marketplace success based on goals to offset competition, launch a new product, increase
sales or open new channels for product distribution. The marketing mix focuses on
product, price, place and promotion. Example of marketing strategies is create
awareness. Create awareness advertising mediums with your name logo, and products.
Example of marketing mix is pricing decisions such suggested retail price and volume
discounts and wholesale pricing.
2. Mass marketing aims to reaches many people as possible. It tends to be products that
everyone buys. Example of mass marketing is Coca-Cola or Burger King. Target
marketing aims to reach a specific “high quality” audience. An example is Huggies or
Pampers.
3. The customer is placed in the center of the four P’s because this strategy is showing that
all of these variables are necessary to effectively target a customer. Example of mine is
this Christmas I was shopping for my son a Nintendo dsi looking for the best available
price. Wal-Mart had a great promotion along with the price they were offering sold me
on their product. The place was also convenient for me to purchase the product.
4. A company that sells its products only from a website should have specific target market.
Having a website there is still a need to promote to people that would be interested in the
product.