Download Marketing Basics

Marketing Basics
What is Marketing?
Marketing is the process of planning and
executing the conception, pricing,
promotion, and distribution of ideas,
goods and services to create
exchanges that satisfy individual and
organizational objectives.
 The primary responsibility of Marketing it
the ensure the “exchange” takes place.
 Marketing Mix is a primary component of
Marketing.

What is target market?

A target market is the market segments on which
the organization focuses it marketing plan and
toward which it directs its marketing efforts.

The target market is the people trying to be
reached and satisfied.
Price
Price one part of marketing mix, or 4
P’s.
 There are many decisions that must be
made when dealing with price…

○ Such as;
 Pricing strategy
 Suggested retail value
 Seasonal Pricing
Promotion

Promotion represents the various
aspects of marketing communication.
○ Examples include;
 Advertising
 Sales promotion
 Marketing budget
Product

Refers to the tangible, physical
products, or services.
○ Examples of decisions that must be made;
 Brand name
 Safety
 Warranty
 Quality
Place (Distribution)

About getting the product to the
customer.
○ Examples of distribution decisions;
 Marketing Coverage
 Warehouse
 Transportation
 Distribution Centers
Review Question

What are the 4 P’s? And give examples.
Place
2. Price
3. Promotion
4. Product
1.
Works Cited

http://www.netmba.com/marketing/mix/