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Propaganda Techniques Directions: As you go over each propaganda technique, brainstorm an additional example and write it on the lines provided. 1. Bandwagon: This promotes an “everyone else is doing it, you should too” appeal. Example: Four out of five Americans use this toothpaste. Shouldn’t you? _____________________________________________________________________________________ _____________________________________________________________________________________ 2. Glittering Generalities: Use of intensely emotionally appealing words so closely associated with highly valued concepts and beliefs that they carry conviction without supporting information or reason. Example: If you love our country, you will buy this product. _____________________________________________________________________________________ _____________________________________________________________________________________ 3. Time Crunch: Creating the impression that your action is required immediately or your opportunity will be lost forever. Example: This offer is only good for the first one hundred callers! _____________________________________________________________________________________ _____________________________________________________________________________________ 4. Transfer: Linking a known personal goal or ideal with a product or cause in order to transfer the audience’s positive feelings to the product or cause. Example: For every dollar spent on our product, we will donate five percent to the American Cancer Society. _____________________________________________________________________________________ _____________________________________________________________________________________ 5. Testimonial: Using the testimony or statement of someone to persuade you to think or act as he or she does. Example: Julianne Hough uses Proactiv. You should too. _____________________________________________________________________________________ _____________________________________________________________________________________ 6. Card Stacking: Telling one side of the story as though there is no opposing view. Example: There is simply no better vacuum cleaner on the market! _____________________________________________________________________________________ _____________________________________________________________________________________ 7. Fear: Appealing to a person’s desire to fit in with the crowd. Example: Are you sure your deodorant is providing you with enough protection? _____________________________________________________________________________________ _____________________________________________________________________________________ Source: Write Like This by Kelly Gallagher Television Commercial:_______________________________________ Imagery Print Words Spoken Words Music Propaganda Techniques used: Effectiveness Grade: A B C D F Explanation: Source: Write Like This by Kelly Gallagher