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Propaganda Notes
Propaganda is
Information used to influence the opinions or
behaviors of large numbers of people.
Logical Fallacies
Arguments that, while convincing are not
necessarily valid.
Propaganda Techniques

Appeal to Authority
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Bandwagon
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Take the course that 'everyone else is taking'
Black and White


Prominent figures support a position, idea,
argument or course of action
Only two choices, mine or the wrong one
Beautiful people

You can be just like Brad Pitt if you buy this!
Techniques cont.

Flag-waving

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Glittering Generalities
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Emotionally appealing, no concrete argument
Half-truth
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It will make you more patriotic!
Deceptive statement
Repetition

Repetition= stuck in your head=you buy it
Techniques cont.

Slogan

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A brief striking phrase (Big Brother is Watching
You)
Testimonial

Quotations in or out of context
How can you beat Propaganda?

Ask what has been left out

Identify and evaluate assumptions made in it

Identify emotional triggers, determine if they are
justified
Magazines

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With a partner calculate the percentage of
advertisements in your magazine.

A= number of pages with ads
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B= number of pages with no ads
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C= total number of pages

Percentage= (a*100)/c
Analyze the advertisements, identify four
techniques that have been used.
Share your findings with the class