Download Propaganda Techniques

Propaganda/Advertising Techniques
What is Propaganda? Techniques used to get people to buy a product or engage in an action.
Techniques:
Endorsement –When a famous person claims that they like the product or are engaging in an action
as a means of enticing others to do the same.
Symbols – The use of symbols to appeal to the public. This might be used to encourage them to buy
a product or engage in an action.
Just Plain Folks -- The use of regular people in advertising to convey the idea that anyone can use
the product with success.
Bandwagon – Convincing people that everyone else is using the product or engaging in the action so
that they should as well.
Glittering Generality – A statement that sounds appealing but is essentially meaningless.
Name Calling – An attempt to turn people against a product or person by using negative labels.
Directions: You will now work with your group members to examine primary sources. In the chart below, explain
which type of propaganda is being used and the reason why you think this is the technique being used. Describe the
types of colors used and the mood created by the color. Rank the propaganda/advertising. Most effective is 1; least
effective is 5.
Source Title
Type of Propaganda Explanation
Color Usage
Ranking
Primary Source 1
Title:
Primary Source 2
Title:
Primary Source 3
Title:
Primary Source 4
Title:
Primary Source 5
Title: