Download COMMERCIAL ENTERPRISES SABC MARKETING MARKETING

COMMERCIAL ENTERPRISES
SABC MARKETING
MARKETING MANAGER
[Position ID 60000504 – Scale Code 125]
Main Purpose of the Position:
To manage and provide strategic Marketing direction for the SABC Brand in order to build a positive
image for the SABC and to ensure growth and visibility of the brand through implementation of
marketing plans with all SABC sub-brands. To use all elements of the marketing mix to ensure
maximum reach and affinity with audiences and other SABC stakeholders.
Key Performance Areas:
 Developing and implementing effective SABC marketing branding strategies in order to
continuously improve the image of the SABC and build brand affinity
 Ensuring the effective promotion of the SABC brand through both available and innovative
platforms and brand experiences within the organisation, to staff and other internal stakeholders
 Collaborating with Corporate Communications, Stakeholder Relations and sub-brands to keep
abreast of stakeholders perceptions of the SABC and finding ways to improve it, using eventing,
hospitality, brand experiences, advertising, on-air promotions and digital and social media
platforms
 Drive and ensure synergy between mother brand and all other SABC sub-brands
 Overseeing all SABC campaigns throughout South Africa utilizing regions, stations, channels and
support structures
 Enhancing the SABC mother brand and sub-brands by managing the creative design studio
(Media Studios) in conjunction with the Creative Manager to ensure consistency in application of
Corporate Identity and overall communication
 Enhancing the SABC Mother and sub-brands by managing the Digital and Social Media inventory
in conjunction with Digital Manager
 Assisting the Head of Marketing in managing the creative and media agencies to ensure
consistent delivery on SABC brand, communication and advertising campaigns
 Managing (in conjunction with SABC Marketing Manager and Heads of Radio and TV Marketing)
all transversal (Radio, TV, News, Sport and Education) marketing strategies and initiatives across
channel, station and group to promote audience delivery and brand equity
 Enhancing the SABC brand and image by contributing to the graphic design enhancements of the
SABC buildings (including provinces), including management of signage and all other collateral
 Work with Market/Business Intelligence and utilise any other available research to constantly
have up to date information on audiences and applicable market trends both in the South African
and global contexts
 Guide, manage, motivate and develop direct reports within the department
 Continually report and provide feedback to Head of Marketing on the performance of the
department
 Ensure tight budget controls are in place across SABC Marketing divisions
 With Head of Marketing, develop and manage SABC Brand Plan each fiscal year
 With Head of Marketing, ensure usage of RoMI (Return on Marketing Investment) tool across the
Group with all marketers
 With Head of Marketing, ensure usage of electronic SAP briefing tool across the Group with all
marketers
Requirements:
 Degree or relevant Marketing qualification
 8 – 10 years’ experience within a classical, brand-building environment with at least 4 years’
experience on a management level in a marketing environment
 Tracked achievements in Marketing Management and relationship building
 Proven track record and understanding of the broadcasting /entertainment/media environment
 Proven ability to implement digital campaigns and use social media platforms to engage
audiences and other stakeholders
 Excellent communication (verbal and written) and interpersonal skills
 Computer literacy in MS environment (Word, Excel, PowerPoint) as well as digital environment
 Ability to build and maintain relationships
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Ability to manage both downward (staff) and upward (SABC Stakeholders and Governance
structures)
Ability to work across disciplines
Strategy orientated and proven ability in strategy formulation and execution
Able to effectively and quickly solve problems and take decisions
Able to produce detailed briefs and project plans in which objectives are clearly defined and
action steps for achieving them are clearly specified
The ability to establish clear priorities; schedule activities to ensure optimum use of time and
resources; monitor performance against objectives
Ability to proactively and responsibly manage a budget
Excellent project, people management and leadership skills
A result driven, solution orientated and focused individual with the ability to successfully lead,
manage and motivate a team
Passion and drive for marketing, constantly analysing trends and sharing best practice and case
studies
Willing to work irregular hours if and when required
Drivers’ licence and own transport essential
Apply, with a concise CV to:: The Human Resources Manager: Commercial Enterprises
email: <[email protected]>
Closing date: 30 September 2014
We are committed to Employment Equity when recruiting internally and externally. It is company
policy to promote from within wherever possible. Therefore, please be aware that internal
applicants will be considered first before reviewing external applicants. If you have not had any
response within six weeks of the closing date, please accept that your application has been
unsuccessful.