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The Price of Success “I can’t raise prices because I will lose customers.” Disclaimer for Finance People 1. Who are you? 2. Keep it simple? Darren Hickie “Great Offer?” “At the Car Wash” A case study of value and perceived value - and why cheapest isn’t always best! Perceived Value “Pricing for Profit” Pricing & Marketing Strategy Reasons why people discount 1. Win sales 2. Lack of confidence in own value 3. Don’t understand inflation Reasons to Increase Prices 1. Inflation 2. Attract better customers 10 Ways to Increase Prices 5 Ways to Improved Business “Offer” Profitable Pricing Workshop Work your own numbers so you understand Your real hourly pay Access to my online calculator Access to my online 5 ways calculator Copy of my Pricing book (when published) The growth percentage (Magic number) How to increase prices for your business Make more profit plan “Offer” Profitable Pricing Workshops: 1. Nov 9th 13:00-16:00 only £39.99 + VAT. 2. ONLY TONIGHT: Get a FREE Copy of “Get Smart Around Pricing book” (When Published) 3. And... FREE access to my “Price Calculator” Overview 1. Any questions? 2. Is there anything we haven’t covered? 3. Upcoming courses...