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Building Effective Cisco Marketing
Lead Generation Campaigns
Build Marketing and Social Media campaigns that deliver results through
logical planning and creative use of Cisco co-marketing resources and
promotions.
Course Dates:
Thursday 5th September
Thursday 12th September
Thursday 19th September
Tuesday 8th October
Tuesday 15th October
Basingstoke
Milton Keynes
Manchester
Milton Keynes
Basingstoke
Overview
Marketing planning allows an organisation business to bring together all the
elements of marketing to support strategic business objectives. This 1-day
course is designed to help you produce more effective and integrated
marketing plans that leverage Cisco co-marketing resources, teach you how
to use Social Media as a lead generation tool and help you maximise return
on investment.
Who Should Attend?
Cisco Partners who want to grow their pipeline through marketing.
Cost:
£350 per person.
Format:
1 Day with lunch/ refreshments.
Instructor-led
Registration:
Click here to register for Manchester
Click here to register for Milton Keynes
Click here to register for Basingstoke
For more information:
Call Sere on 07886 757912
Email [email protected]
Course Outline:
Marketing Planning and Campaign Building
 Apply a logical, easy to understand, step-by-step process to produce a
sound marketing plan, including how to:
a. Use SWOT analysis to determine marketing strategy.
b. Segment and communicate to selected markets.
c. Profile your customer and prospect data.
d. Develop company positioning and messaging.
 Leverage Cisco’s co-marketing resources and campaigns.
 Use Cisco’s promotion effectively in marketing campaigns.
Understand the principles of Social Media and integrate within your
marketing plan
 Discover where your audience are and how to reach them using the
correct social media platforms.
 Take your offline activity online.
 Learn how to effectively use Twitter, Facebook and LinkedIn within
your social media strategy.
 Evaluate your current social media presence to see what is working and
what isn’t.
 Learn the dos and don’ts of social networks in a business setting.
 Discover how to manage a highly effective social media campaign,
delivering outstanding results at a minimum cost.
Course Instructors:
Sere Davoudi
Caroline Weaver
20 Years IT Marketing & Cisco 20 Years Marketing Experience
Experience
& Social Media Expert