Download Cisco Marketing Velocity 2015 Workshops

Cisco Marketing Velocity 2015
Workshops
Social Selling and Today’s Buyer
Jill Rowley, Social Selling Guru & Jennifer Roberts, Cisco
The customer is savvier and more informed than ever before, impacting how marketing and sales work together to
engage and educate prospects and customers. The role of marketing has changed, yet this new environment
presents tremendous opportunity for marketing to have a direct and measurable impact on revenue. Implement a
Social Selling program in your own company to better align with sales and provide a more compelling and engaging
experience for your customers, which ultimately drives revenue for your business. Learn about the concept of Social
Selling and the vast changes that are driving this evolution in both the buyer’s journey and sales process.
New Roles and New Goals for the 2020 Marketing Organization
Robert Rose, Content Marketing Institute
We are moving into a new era of marketing - the role of the marketer continues to evolve. Yes, again. Strategist,
technologist, storyteller and creator of value; this is the marketing department of the next decade. The marketing
department is transforming both inside and out - from a supporting role that only creates content –into a department
that knows how to create, manage and lead the creation of valuable experiences. Together, we’ll talk and work
through the new types of people, processes and technologies that are creating the marketing department of the 21st
Century.
Winning with Words
Mark Buchanan, Cisco
Your brand voice helps you stand out in the market and above the competition by communicating in a simpler, more
distinctive way. We’ll introduce you to our Cisco voice and show you how you can use it to engage, inspire, persuade
and sell. Think differently about words to get better results using simple, more distinctive language. Develop ways to
position yourself as a market and thought leader with your words. Put your audience first and make your messages
more relevant to your customers.
Tune Your User Experience to Drive Business Outcomes
Katie Wornson & Sharon Meaney, Cisco
These days, everyone's got a web site --are you using yours to greatest business impact? In this session, we will be
talking about some hands-on actions you can take to optimize your web site to drive business outcomes, using a
user-centered approach. We will provide a quick tour of what works for Cisco.com, and share some best practices,
then facilitate a series of exercises to help you adapt our user-focused principles to your company in a cost-effective
manner. You will learn how to identify your top user tasks, design to those tasks, and then measure business
improvement. Discover how to get the most out of the online world.
The Brand Advocate Zombies Are Out There, Invite Them In
Peter Shankman
When you think about all the ways you can improve your revenue, I bet “get Zombies to buy from us!” isn’t top of
mind. But it should be. Zombies can be your greatest business ally, bringing you new customers while making sure
everyone knows how amazing you are. We’re not talking about the undead kind, but very alive, Zombie
Loyalists, customers so in love with your business, that they go out of their way to tell the world how amazing you are.
Everyone is a Zombie Loyalist to something, and in this fast-paced, exciting workshop, you’re going to learn how to
make your customers Zombie Loyalists to you. The key is customer service.
The Revenue Promise of Predictive Intelligence
Amanda Kahlow, CEO & Founder 6Sense
Find out what one Fortune 500 company believes it will earn in the next two years by adding a predictive intelligence
solution to its marketing and sales systems. Predictive intelligence is a big data solution that helps companies tie
together billions of rows of customer touch point data to predict sales. Early adopters are seeing 450% growth in
conversions, while most B2B enterprises are still struggling to tie the information generated from their prospects to
better understand their buyer’s journey. Leveraging her experience as a two-time successful entrepreneur in the big
data space, Amanda Kahlow will discuss how businesses are beginning to use big data and intelligence to extract
game-changing predictive value and drive revenue.