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How to enhance shareholders value through data mining technique, by expert AS part of strategies to facilitate corporate governance and enhance shareholders’ value, quoted firms in Nigerian Stock Exchange (NSE) have been advised to adopt a culture of decision-making using data mining technique. Also identified as knowledge discovery, data mining is the process of analysing data from different perspectives and summarising it into useful information. Data mining information, according to experts, can be used to increase revenue and cut costs. It allows users to analyse data from many different dimensions, categories and summarise the relationships identified. Speaking in Lagos yesterday at a seminal organise by FCSL group in collaboration with Cognitro Analytics, Chief Executive Officer, Cognitro Analytics, Amjad Zaim said there is need to enhance the use of data mining in all organisations whether quoted or not. Explaining further during the seminal titled: “Data Mining and Predictive Analytics”, Zaim said that business and marketplace environments are increasingly becoming global and complex with massive inception of new data and information. He added that the development is capable of creating a persisting cycle of inefficiency and operational complex situation, adding that in such an environment, clear visibility of risks and opportunities becomes obscured as business leaders struggle to gain information advantage in order to manage uncertainty. Zaim said as firms strive to compete for customers while at the same time optimising business performance and achieving operational efficiency, a new culture of decision-making that is guided by intelligent insights drawn from advanced data analysis and information discovery is emerging. He said: “Driven by advancements in computer technology, which had led to massive inception of new data and computational power, data mining and predictive analytics are changing the landscape of decision making, empowering companies to harness the full power of its most valuable assets data, and enabling companies to profit from it. “Data mining involves sifting through data in search of precious information. From a business point of view, it is the process that allows an organization to read between the lines and discover the needs, aspirations, risks and opportunities within the target market. “Technically speaking, it is the art and science of extracting hidden patterns from large database, describing an interesting phenomena and predicting future trends, hence the terms descriptive analytics and predictive analytics.” By Moses Ebosele GUARDIAN February 23, 2011