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Chapman University Thursday, October 28th, 2008 Presented by: Sinan Kanatsiz, Chairman & CEO, KCOMM 949.443.9300 tel. [email protected] www.kcomm.com www.kcomm.com/ray.ppt Internet Marketing Association - Up to 55,000 members worldwide - Upcoming event on Feb 9 - Google / Sponsorships - Creating Standards for Internet Medium KCOMM KCOMM Newsletter - Great Response - Communications Vehicle - Customers, Prospects, Network - Exact Target Integration - Opens, opt/outs, etc. Client Project Manager - Huge Success - Communications Vehicle - Customers, Prospects, Vendors - http://kcomm.extranetsystem.com/login.php Accounting Module - Enable Associates to upload clients - Upload invoices - Upload reimbursement report Vendor Module - Organized List - Easy to Access and Use Nothing Beats E-mail… According to a Meta Group study, 80% of businesspeople say e-mail is more valuable to them than the telephone Source: Meta Group Significant E-Mail Growth 62 Billion E-Mails Total 31 Billion Up to 50% Spam 31 Billion E-Mails Total 10 Billion 33% Spam 31 Billion 21 Billion 2004 2003 Source: International Data Corporation (IDC) 2009 Projected Effective Searching Online Source: Jupiter Media Key Factors in Purchasing Decisions Source: eMarketer, 2008 US College Internet Usage Education Reform Initiative Source: eMarketer, 2008 US Email Marketing Spending Growth Source: eMarketer, 2008 US Online Advertising Spending Growth Source: eMarketer, 2008 Global Online Social Network Advertising Source: eMarketer, 2008 US Outdoor Video Advertising Spending New Mediums Source: eMarketer, 2008 US Outdoor Video Advertising Spending New Mediums Source: eMarketer, 2008 Social Media Users Source: eMarketer, 2008 How to Put Together Your Own Integrated Marketing Strategy Integrated Marketing Plan Website SEO Email Marketing Social Networking YouTube Strategy / Online Video Word of Mouth , Direct Mail, Trade Advertising, Media Buying, TV, Broadcast Source: Meta Group, 2007 Source: KCOMM, 2008 On Page Recommendations Have a consistent strategy of producing new content that is relevant to the keywords that you are targeting. Developing an educational channel is a great way to increase your credibility as well as your search engine rankings. Ex: User Ratings According to Yahoo, Adobe has over 20K links to their Developer Center. Source: BusinessOnline, 2008 Internal Linking Recommendations (continued) Link to internal pages within the main content sections of your Web pages using keyword specific links. The more pages of your site that link to any one page within your site, the more important that page is thought to be. Search Engine Land links to relevant content using keyword specific phrases as links. This helps both the page that the link exists on as well as the page that it is linking to. Source: BusinessOnline, 2008 External Linking KCOMM Links to External Pages / E-newsletters with Keyword Content – Demonstrate on Google How Big is Social Networking? Source: BusinessOnline, 2008 YouTube Marketing / Video Strategy YouTube Information and Facts Transformation of Culture Political Campaigning CNN YouTube Presidential Debates YouTube and Advertising Advantages of YouTube Login for YouTube Demo www.youtube.com/kcommtv Closed Loop Marketing Process Source: KCOMM, 2008 Metrics and Good Hosting Have 110% uptime – we recommend GoDaddy.com Have best email technology / servers Login to see stats/ metrics are critical: www.kcomm.com/stats Source: KCOMM, 2008 Why Domstal’s Marketing Strategy Was Weak in 2006 DOMSTAL uses minimal design to attract customers – no one bites Domstal’s 2007 Marketing Strategy Works! DOMSTAL uses three pumpkins, one with only one eye, the other one traditionally carved, yields many new customers! Internet / Viral Marketing Examples Viral Marketing Example 1 Internet Marketing Video Integration Live Stream High Resolution Photos HTML Invitation Media Awareness www.insightpanel.org Viral Marketing Example 2 Backend Application Social Marketing Integration Customer Examples Counter HTML Emails Media Awareness www.weightview.com Viral Marketing Example 3 Red Card HTML Email Marketing Customer Profiles Integrated Communications www.wynnlasvegas.com Viral Marketing Example 4 Celebrity Integration Tradeshow Las Vegas Social Marketing HTML Promotions Media Awareness kcomm.com/vintagepiven Viral Marketing Example 5 Facebook Social Media Business Development Viral Awareness www.facebook.com Viral Marketing Example 6 YouTube Social Media Viral Video Marketing www.youtube.com/kcommtv Viral Marketing Example 7 Signature Event Series HTML Promotion Energy: www.kcommenergy.com Economic: http://www.hightech-pr.com/kc Education: http://www.hightech-pr.com/kc Viral Marketing Example 8 USAutoParts.com HTML Promotion Packaging Blogging from India Social Media Dynamic Content / User Profile User Generated Content Viral Marketing Example 9 Lasermonks.com HTML Promotion Packaging Charity / Human Interest Social Media Dynamic Content / User Profile User Generated Content Viral Marketing Example 10 www.kcomm.com/samples Work Samples Essential Ingredients of an Entrepreneur Its who you know not what you know… - 99% of business development happens behind the scenes - Never sell through tactic – sell through relationship, patience and help others Tell me a little bit about your real background… - Talk about who you are - Talk about where you’re from - Talk about your cultural background - people would much rather talk about the countries you’ve visited than the companies you’ve worked for Give it away for FREE! - Build trust with people – forget business - Give away your product or service at no charge – don’t expect anything in return other than trust - Trust is the key to success! Address people by their own motivating factors… - We all have weird sides to us that motivate us – yoga, travel, spirituality, religion, children, pets, etc. – talk to people about the things that motivate them – they trust you more when you’re interested in them and not what they can do for you. Essential Ingredients of Leadership Leadership is action, not position Leadership within your community, friends, and business Being able to handle change You must have composure Be honest Accept failure Practice communicating and persuading Essential to Communicate Body Language-hand gestures, eye contact, stature Voice-volume, pitch, rate, quality, expressions Image-style, looks, hygiene Interactions – being a people person Its all about Toastmasters! You Must Have Etiquette Personal Etiquette Professional Etiquette Dining, socializing, Networking You Have to Take Risks! “High Risk is High Reward” You fail, you’ll learn Be responsible about your risks Think of the end result Risks in leadership Plan your risks The only way to instill change is by taking risks A Few Recommendations Rewards of 3rd party organizations Develop a contact list, e-mail your developments... Treat people the way you’d like to be treated Take advantage of helping others in need Carve a niche for yourself Don’t mix risk with ego when you start making money, timing is everything... Polished resumes & portfolios are imperative Toastmasters The four pillars of success... Chapman University Thursday, October 28th, 2008 Presented by: Sinan Kanatsiz, Chairman & CEO, KCOMM 949.443.9300 tel. [email protected] www.kcomm.com www.kcomm.com/ray.ppt