Download sales-promotion strategy viral marketing

2.06 SALESPROMOTION STRATEGY
VIRAL MARKETING
A marketing strategy that focuses on
spreading information and
opinions about a product or service from
person to person via the Internet, social
media or email.
VIRAL MARKETING
Viral Marketing Example: An
email sender asks the
message receiver to forward
the message to 10 friends
AMBUSH MARKETING
The use of questionable tactics to
connect a non-sponsoring
business with an event
SALES PROMOTION
• Sales promotion is the process of
persuading a potential customer to buy the
product.
• Sales promotion is designed to be used as a
short-term tactic to boost sales – it is rarely
suitable as a method of building long-term
customer loyalty.
SALES PROMOTION
• Sales Promo Example: The Charlotte Knights
give free autographed baseballs to the first
100 attendees on Little League Day.
SALES PROMOTIONS
SALES PROMOTIONS
•Holding a contest during
a game or performance
•A pregame autograph
and photo session for
the fans
AMBUSH MARKETING
• A business that pretends to be a sponsor,
however they are not sponsor.
• Example: An athletic shoe company that has no
association with the Olympic games runs a
television commercial congratulating a track
star for winning two gold medals.