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Viral Marketing What is it? • Viral Marketing involves media that is so engaging that it gets passed along from person to person so that exposure grows exponentially. SubservientChicken.com Virtual Bartender • Beer World Quizno’s Sponge Monkeys JoeCartoon.com LiveVault Backup Trauma” QUESTIONS? • Marketing Sherpa 2006 http://www.marketingsher pa.com/article.php?ident =27305
