Download Zhen Hua Company Profile

ZHEN HUA TRADING LIMITED
-A PROFESSIONAL CHINESE HERBS
TRADER
Tel : (852) 2527 - 1125
Fax : (852) 2529 - 0470
Email: [email protected]
ZHEN HUA TRADING LIMITED
TABLE OF CONTENTS
1.0
ZHEN HUA'S COMMITMENTS
2.0
CHINESE HERBS EXPORTING BUSINESS
3.0
ZHEN HUA'S VIEW-POINTS ON HERBAL
TRADING BUSINESS
3.1
QUALITY CONTROL
3.2
SEASONAL FACTORS
3.3
STORAGE & HANDLING
3.4
SCIENTIFIC APPROACHES
4.0
ZHEN HUA'S EXPERIENCES ON COSTS SAVING
POTENTIALS --- A WIN-WIN SCENARIO
5.0
ZHEN HUA HOMEPAGE:
6.0
ZHEN HUA'S COMPANY PROFILE
7.0
PRODUCT LIST
ZHEN HUA TRADING LIMITED
1.
ZHEN HUA'S COMMITMENTS
•
To supply the customers the best products at a reasonable price.
•
To supply the semi-processed herbs to the customer in order to
save the customers' handling costs.
•
To assist the customers to develop new herbal products.
ZHEN HUA TRADING LIMITED
2.
CHINESE HERBS EXPORTING BUSINESS
•
Chinese have used herbs for medication for thousands years.
•
In the recent years, China has exported huge quantity of herbal
products each year.
•
Because of the geographic location, Hong Kong handles a
large portion of the Chinese herbs export business.
ZHEN HUA TRADING LIMITED
3.
ZHEN HUA'S VIEW-POINTS ON HERBAL
TRADING BUSINESS
3.1 Quality Control
•
The quarantine inspection by Western customs offices on
Chinese herbs is usually unreasonably strict and hence it is so
often that raw Chinese herbs fail in the inspection.
•
This problem is difficult to be resolved because of the substandard cultivation environment, harvest technique,
packaging and transportation methods of raw Chinese herbs
producing countries, such as China.
•
Herbs are natural products, the potency and contents in the
herbs vary according to many factors.
•
Quality control becomes a major issue to be successful in
herbs trading business.
ZHEN HUA TRADING LIMITED
3.2 Seasonal Factors
•
Herbs are seasonal products, the prices and supplies are
fluctuating. It is usually true that the best products are
purchased at the lowest price if the purchasing strategy is right.
•
Herbs will be deteriorated for the long storage period.
Therefore, it is important to ensure that the "fresh products"
are delivered to the customers.
3.3 Storage and Handling
•
Usually, the herbs are bulky and requires a large storage and
transportation cost.
•
Different herb has different requirements on storage and
transportation.
ZHEN HUA TRADING LIMITED
3.4 Scientific Approaches
•
Chinese herbs trading is a traditional business that does not
have scientific methods to approach the quality rating and
information collection.
•
No government's input to control the usage of Chinese herbs
and herbal products.
•
No standardized specifications for Chinese herbs.
ZHEN HUA TRADING LIMITED
4.
ZHEN HUA'S EXPERIENCES ON COSTS
SAVING POTENTIALS
•
Purchasing Strategies :
By a well planned purchasing strategies, ZHEN HUA can
purchase the herbs with the reasonable low price in quantities
purchases. To be successful, we have the pre-agreed
seasonal supply contract with our customers and suppliers, so
that we can bargain the prices rather than being escalated for a
sudden large demand.
•
Cleaning Before Shipment :
The herbs are being cleaned, sterilised and re-packed before
shipment. This will involve additional costs, but it is justified
as the rejecting rate by the custom offices is reduced.
ZHEN HUA TRADING LIMITED
•
Chopping & Grinding :
ZHEN HUA can cut and grind the herbs according to the
customers' needs. This arrangement reduces the shipping
costs, enhances the value of products and provides our
customers an economical option.
•
Extracts & Concentrations :
To balance the seasonal factors of herbs trading, we have cooperated with our business partners to do herbs extraction and
concentration during the herbs over-supply period. Herbs
extracts and concentrations are sometimes the requirements of
some of our customers.
ZHEN HUA TRADING LIMITED
•
Herbs Substitutions :
Herbs are natural, so that same herb contents can be found in
same family but different species that grows in different area
and countries. With the replacements which have the same
potency but lower price, there will be a substantiate costs
savings. Sometimes, the same herbs contents occurs in the
entire plant, but for the traditional usage culture, only some
part of the plant is used but ignoring the remaining. Buying
the remaining is a significant cost saving potential.
•
Herbs Trading Related Business :
To increase our profit so that we do not have the big pressure
to increase the prices of the herbs, we also develop side
business with our customers, such as supplying chitosan,
empty capsule, natural vitamins, tea powder, honey & royal
jelly, fruit juice concentration, sea products and etc.
ZHEN HUA TRADING LIMITED
•
Working with Professional Institutions
As we mentioned before, there is no scientific methods to
control the herbs' business. We finance and work together
with the Universities to develop the scientific knowledge bases
and develop the testing protocol. With the assistance from
the consultants, we can purchase the goods in a better manner
and hence save our costs.
•
Working Force
We maintain Hong Kong office to a minimum size and use the
low Chinese labour costs to do the time consuming works.
ZHEN HUA TRADING LIMITED
5.
ZHEN HUA WEB SITE:www.zhenhua.com.hk
Zhen Hua web site is dedicated as a professional
communication channel with our trading partners. The web
site consists of 4 main areas as below:
•
PRODUCT LIST
A comprehensive herbs and dietary supplement list about
products are being traded now. For products not in the list,
please kindly send us your needs, we will serve your specific
needs as well.
•
PRODUCT FOCUS
A deep insight into specific products with detailed description
and specification. More products focus will be added regularly.
•
TRADE ROOM
A free service to match sellers' and buyers' needs. You are
welcome to post your buying or selling offers here. We will
immediately inform you when there are responders and this
save your effort to locate them from scratch.
•
MONTHLY NEWSLETTER
Acts as a media to keep closely between Zhen Hua and its
trading partners. Periodical newsletters are available in the
web site for you to track back the past events.
ZHEN HUA TRADING LIMITED
6.
ZHEN HUA'S COMPANY PROFILE
Year of Established :
1985
No of Direct Employee : 15 in Hong Kong, 5 in China, plus many
temporary workers
Business Sectors :
Chinese Herbs and Related Natural
Products
Annual Sales :
USD 5.0 m
Contacts :
Mr. Frankie Ho
(Senior Marketing Manager)
Miss. Elaine Leung
(Administration Manager)
Consultants :
Professor Zhang Bao Di
South China Agricultural University
Professor Fan Xiong
Director of Experiment & Research
Centre
Guangdong University of Technology
ZHEN HUA TRADING LIMITED
7. PRODUCT LIST
Chinese Herbs
Aloe Vera
Angelicate (Dong Quai)
Almond
Astragalus
Angelica
Alfalfa
Akebia
Asparagus
Biondmognolia
Betel nut
Burdock
Barbed skullcap
Bellflower
Cloves
Corydalis turtschninovii
Chrysanthemum
Cordyteps
Cassia bark
Dried peach blossom
Don Sen
Dahurian angelica
Dandelion
Ephedra (Ma Huang)
Eucommia bark
Fo-Ti
Fennel
Ginseng
Ginger
Ginkgo tree
Goldenseal
Hawthorne berries
Horsetail
Indian bread
Jasmine
Kelp powder
Licorice
Lianqiao
Lycii
Lalang grass
Maidong
Mustard
Nettle
Papermulberry
Pai Shu
Pueraria
Chondrotin
Deer Antler Powder
Honey
Herbal tea
Mustard oil
Maltdextrine
Natural vitamins
Protein powder
Picolinic acid
Royal Jelly
Shark cartilage
Seabuckthorn oil
Dandelion root P.E
Dahurian Rhododendron leaf P.E.
Eucommia P.E.
Echinacea root P.E.
Echinacea herb/coneflower P.E.
Fennel seed P.E.
Feverfew P.E.
Fo Ti P.E.
Garlic bulk P.E.
Ginkgo biloba P.E.
Ginsenosides P.E.
Glant Knotweed P.E.
Grape seed P.E.
Grape skin P.E.
Garcinia cambogia P.E.
Golden seal root P.E.
Green tea P.E.
Gynostemma P.E.
Hawthorn P.E.
Horse Chestnut P.E.
Hops flower P.E.
Kudzu gegan root P.E.
Licorice P.E.
Medicago P.E.
Maiitake mushroom P.E.
Nettle P.E.
Natural Tea Caffeine P.E.
Pine bark P.E.
Reishi mushroom P.E.
And many more……
Dietary supplement
Amino acid
Chitosan
Carboxylemethyl Chitosan
Calcium Pyruvate
Chromium Polynicotinate
Cyclodextrin
Herbal extracts
Angelica root P.E.
Astragalus P.E.
Alfafla (American) P.E.
Andrographis paniculate P.E.
Baicalein P.E.
Bilerry P.E.
Black cohosh P.E.
Black Tea P.E.
Boswellia serrate P.E.
Burdock seed P.E.
Cat's claw P.E.
Citrus Aurantium P.E.
Cordyceps Sirensis P.E.
Corydaline P.E.
Coriolus mushroom P.E.
ZHEN HUA TRADING LIMITED