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ZHEN HUA TRADING LIMITED -A PROFESSIONAL CHINESE HERBS TRADER Tel : (852) 2527 - 1125 Fax : (852) 2529 - 0470 Email: [email protected] ZHEN HUA TRADING LIMITED TABLE OF CONTENTS 1.0 ZHEN HUA'S COMMITMENTS 2.0 CHINESE HERBS EXPORTING BUSINESS 3.0 ZHEN HUA'S VIEW-POINTS ON HERBAL TRADING BUSINESS 3.1 QUALITY CONTROL 3.2 SEASONAL FACTORS 3.3 STORAGE & HANDLING 3.4 SCIENTIFIC APPROACHES 4.0 ZHEN HUA'S EXPERIENCES ON COSTS SAVING POTENTIALS --- A WIN-WIN SCENARIO 5.0 ZHEN HUA HOMEPAGE: 6.0 ZHEN HUA'S COMPANY PROFILE 7.0 PRODUCT LIST ZHEN HUA TRADING LIMITED 1. ZHEN HUA'S COMMITMENTS • To supply the customers the best products at a reasonable price. • To supply the semi-processed herbs to the customer in order to save the customers' handling costs. • To assist the customers to develop new herbal products. ZHEN HUA TRADING LIMITED 2. CHINESE HERBS EXPORTING BUSINESS • Chinese have used herbs for medication for thousands years. • In the recent years, China has exported huge quantity of herbal products each year. • Because of the geographic location, Hong Kong handles a large portion of the Chinese herbs export business. ZHEN HUA TRADING LIMITED 3. ZHEN HUA'S VIEW-POINTS ON HERBAL TRADING BUSINESS 3.1 Quality Control • The quarantine inspection by Western customs offices on Chinese herbs is usually unreasonably strict and hence it is so often that raw Chinese herbs fail in the inspection. • This problem is difficult to be resolved because of the substandard cultivation environment, harvest technique, packaging and transportation methods of raw Chinese herbs producing countries, such as China. • Herbs are natural products, the potency and contents in the herbs vary according to many factors. • Quality control becomes a major issue to be successful in herbs trading business. ZHEN HUA TRADING LIMITED 3.2 Seasonal Factors • Herbs are seasonal products, the prices and supplies are fluctuating. It is usually true that the best products are purchased at the lowest price if the purchasing strategy is right. • Herbs will be deteriorated for the long storage period. Therefore, it is important to ensure that the "fresh products" are delivered to the customers. 3.3 Storage and Handling • Usually, the herbs are bulky and requires a large storage and transportation cost. • Different herb has different requirements on storage and transportation. ZHEN HUA TRADING LIMITED 3.4 Scientific Approaches • Chinese herbs trading is a traditional business that does not have scientific methods to approach the quality rating and information collection. • No government's input to control the usage of Chinese herbs and herbal products. • No standardized specifications for Chinese herbs. ZHEN HUA TRADING LIMITED 4. ZHEN HUA'S EXPERIENCES ON COSTS SAVING POTENTIALS • Purchasing Strategies : By a well planned purchasing strategies, ZHEN HUA can purchase the herbs with the reasonable low price in quantities purchases. To be successful, we have the pre-agreed seasonal supply contract with our customers and suppliers, so that we can bargain the prices rather than being escalated for a sudden large demand. • Cleaning Before Shipment : The herbs are being cleaned, sterilised and re-packed before shipment. This will involve additional costs, but it is justified as the rejecting rate by the custom offices is reduced. ZHEN HUA TRADING LIMITED • Chopping & Grinding : ZHEN HUA can cut and grind the herbs according to the customers' needs. This arrangement reduces the shipping costs, enhances the value of products and provides our customers an economical option. • Extracts & Concentrations : To balance the seasonal factors of herbs trading, we have cooperated with our business partners to do herbs extraction and concentration during the herbs over-supply period. Herbs extracts and concentrations are sometimes the requirements of some of our customers. ZHEN HUA TRADING LIMITED • Herbs Substitutions : Herbs are natural, so that same herb contents can be found in same family but different species that grows in different area and countries. With the replacements which have the same potency but lower price, there will be a substantiate costs savings. Sometimes, the same herbs contents occurs in the entire plant, but for the traditional usage culture, only some part of the plant is used but ignoring the remaining. Buying the remaining is a significant cost saving potential. • Herbs Trading Related Business : To increase our profit so that we do not have the big pressure to increase the prices of the herbs, we also develop side business with our customers, such as supplying chitosan, empty capsule, natural vitamins, tea powder, honey & royal jelly, fruit juice concentration, sea products and etc. ZHEN HUA TRADING LIMITED • Working with Professional Institutions As we mentioned before, there is no scientific methods to control the herbs' business. We finance and work together with the Universities to develop the scientific knowledge bases and develop the testing protocol. With the assistance from the consultants, we can purchase the goods in a better manner and hence save our costs. • Working Force We maintain Hong Kong office to a minimum size and use the low Chinese labour costs to do the time consuming works. ZHEN HUA TRADING LIMITED 5. ZHEN HUA WEB SITE:www.zhenhua.com.hk Zhen Hua web site is dedicated as a professional communication channel with our trading partners. The web site consists of 4 main areas as below: • PRODUCT LIST A comprehensive herbs and dietary supplement list about products are being traded now. For products not in the list, please kindly send us your needs, we will serve your specific needs as well. • PRODUCT FOCUS A deep insight into specific products with detailed description and specification. More products focus will be added regularly. • TRADE ROOM A free service to match sellers' and buyers' needs. You are welcome to post your buying or selling offers here. We will immediately inform you when there are responders and this save your effort to locate them from scratch. • MONTHLY NEWSLETTER Acts as a media to keep closely between Zhen Hua and its trading partners. Periodical newsletters are available in the web site for you to track back the past events. ZHEN HUA TRADING LIMITED 6. ZHEN HUA'S COMPANY PROFILE Year of Established : 1985 No of Direct Employee : 15 in Hong Kong, 5 in China, plus many temporary workers Business Sectors : Chinese Herbs and Related Natural Products Annual Sales : USD 5.0 m Contacts : Mr. Frankie Ho (Senior Marketing Manager) Miss. Elaine Leung (Administration Manager) Consultants : Professor Zhang Bao Di South China Agricultural University Professor Fan Xiong Director of Experiment & Research Centre Guangdong University of Technology ZHEN HUA TRADING LIMITED 7. PRODUCT LIST Chinese Herbs Aloe Vera Angelicate (Dong Quai) Almond Astragalus Angelica Alfalfa Akebia Asparagus Biondmognolia Betel nut Burdock Barbed skullcap Bellflower Cloves Corydalis turtschninovii Chrysanthemum Cordyteps Cassia bark Dried peach blossom Don Sen Dahurian angelica Dandelion Ephedra (Ma Huang) Eucommia bark Fo-Ti Fennel Ginseng Ginger Ginkgo tree Goldenseal Hawthorne berries Horsetail Indian bread Jasmine Kelp powder Licorice Lianqiao Lycii Lalang grass Maidong Mustard Nettle Papermulberry Pai Shu Pueraria Chondrotin Deer Antler Powder Honey Herbal tea Mustard oil Maltdextrine Natural vitamins Protein powder Picolinic acid Royal Jelly Shark cartilage Seabuckthorn oil Dandelion root P.E Dahurian Rhododendron leaf P.E. Eucommia P.E. Echinacea root P.E. Echinacea herb/coneflower P.E. Fennel seed P.E. Feverfew P.E. Fo Ti P.E. Garlic bulk P.E. Ginkgo biloba P.E. Ginsenosides P.E. Glant Knotweed P.E. Grape seed P.E. Grape skin P.E. Garcinia cambogia P.E. Golden seal root P.E. Green tea P.E. Gynostemma P.E. Hawthorn P.E. Horse Chestnut P.E. Hops flower P.E. Kudzu gegan root P.E. Licorice P.E. Medicago P.E. Maiitake mushroom P.E. Nettle P.E. Natural Tea Caffeine P.E. Pine bark P.E. Reishi mushroom P.E. And many more…… Dietary supplement Amino acid Chitosan Carboxylemethyl Chitosan Calcium Pyruvate Chromium Polynicotinate Cyclodextrin Herbal extracts Angelica root P.E. Astragalus P.E. Alfafla (American) P.E. Andrographis paniculate P.E. Baicalein P.E. Bilerry P.E. Black cohosh P.E. Black Tea P.E. Boswellia serrate P.E. Burdock seed P.E. Cat's claw P.E. Citrus Aurantium P.E. Cordyceps Sirensis P.E. Corydaline P.E. Coriolus mushroom P.E. ZHEN HUA TRADING LIMITED