Download Rubric: The Script and the Storyboard of the commercial

Preproduction Rubric: The Script and the Storyboard of the Commercial
Standard
Identify, organize, plan, and
allocate time, money, material,
facilities, and human resources
to accomplish a task.
Poor
Group did not submit
script, storyboards or
drafts of
advertisements.
Writing-Demonstrate control
of standard writing
conventions.
Grammatical and/or
spelling errors
present which make
meaning unclear.
Rhetoric-Select and use
delivery style to achieve
desired audience response(s).
Advertisement has no
identifiable
propaganda or
persuasive technique
(bandwagon,
emotional appeal,
ethical appeal,
statistics, pathos,
logos, etc.)
Advertisements does
not appeal and
convince viewers
why they should treat
the environment well.
N/A
Advertisement
appeals or
convinces all
viewers why they
should treat the
environment well.
The script lends itself
towards an
advertisement that
will effectively
appeal to its viewers
and convinces its
viewers why they
should treat the
environment well.
The ability to recognize and
produce quality performance
and quality products
Product shows
potential. However,
created with no
thought or effort.
Little visual or audio
appeal.
Product created
with thought
and/or effort.
Some visual or
audio appeal.
Product shows
thought or effort,
showing strong visual
or audio appeal.
Students develop skills and
attributes that are critical to a
person’s ability to successfully
navigate the world in and out
of school, at work, and at
home: thinking and reasoning
skills, personal qualities, skills
for managing resources,
interpersonal skills, skills for
managing information, and
skills and knowledge related
to systems.
One member of the
group worked on the
advertisement.
According to the
reflections other
members had no
input or did not
contribute to create
the medium (poster
and, web page or
radio commercial or
skit).
One person
dominated the
input and creation
of the script.
Other members did
what the
dominating person
requested.
The script was a
collaborative and
cooperative creation
of the members in the
group. According to
the reflections all
group members did
not have a nearly
equal part in putting
the script together.
Most members
performed or created
the medium (poster
and, web page or
radio commercial or
skit).
Composing processesUse writing processes and
strategies appropriately and as
needed to construct meaning
and communicate effectively.
Fair
Groups submitted
parts of a script,
storyboards or
drafts of
advertisements.
Despite several
drafts, spelling or
grammatical errors
detract somewhat
from the meaning.
Good
Groups submitted
typed script,
storyboards and
rough drafts of
advertisements.
Several drafts result
in minor grammar
and spelling errors
that do not detract
from the meaning
N/A
Excellent
Groups submitted
typed script,
storyboards and
rough drafts of
advertisements.
No spelling or
grammatical errors
result in a clear,
fresh, vivid language.
Advertisement has an
easily identifiable
propaganda or
persuasion technique
(bandwagon,
emotional appeal,
ethical appeal,
statistics, pathos,
logos, etc.)
With outstanding
effectiveness, the
script lends itself
towards an
advertisement that
will effectively
appeal to its audience
and convince its
viewers why they
should treat the
environment well.
Product is created
with thorough
thought and effort.
Appeals visually and
auditorily to the
intended audience in
an exemplary
manner.
The script was a
collaborative and
cooperative creation
of the members in the
group. According to
the reflections, all
group members had
an equal/nearly equal
part in putting the
script together.