Download Unit 1 Career

Unit 1 Career
Vocabulary:Career moves
A: 1c 2a 3b 4e 5d
B: 1 have
2 take
3 make
4 climb
5 offer
6 decide
C: Odd items out:
1 a training course
2 progress
3 a part-time job
4 a mistake
5 a pension
6 an office job
Listening: Human resources and recruitment
B 1.1:
1 need to be able to get on with people
2 need to be adaptable (adaptability)
3 need a sense of humour
C1.2:
1 a , b, d
2 a , b, c, f
Reading: Female train drivers
C:
a readers who applied for the job
b the time at which London Underground driver have to get up
c the annual salary of London Underground drivers
d the number of weeks' holiday they get
e one of the reasons London Underground is keen to recruit more women
f the number of female drivers on the London Underground now
g the percentage of drivers who are women now
D:
1 one(point out this use of single if you have not already done so )
2 advantage:salary of £27,650, eight weeks' holiday
Disadvantage : getting up very early
3 that the train is on time
4 because they think women can break bad news(such as delays) more sympathetically to
passengers
Language review:Models 1: ability, requests and offers
A:
1 Can I get you anything? --offer
2 Could I confirm your contact details? --request
3 Can you use this software package ? --asking about ability
4 Can you speak any other languages ? --asking about ability
5 Could you tell us more about your present job ? --request
6 Could you tell me your current salary ? --request
7 Would you let us know your decision as soon as possible ? --request
8 When can you start ? --asking about ability
9 Would you like some more coffee ? --offer
B:
a6 b3 c7 d1 e2 f9 g5 h4 i8
Skills:Telephoning:making contact
B:
Conversation 1: Christophe Boiteaud phones about a job advertisement in a magazine called
Careers NOW. He wants Carmen Diaz to send him an application form for the job. The callers do
not know each other.
Conversation 2: Jacques from Intec phones Andrea, but she is not there. He leaves a message to
say that he will not be at a training course. Jacques implies that speaker B knows who he is, even
if they do not know each other personally.
Conversation 3: Dave phones John, whom he knows , to get the fax number for Workplace
Solutions because he can't get through on the phone.
C1.3:
1 I'd like to speak to...
2 Thank you .Hold on.
3 I'll put you through.
4 Hello. Is that Carmen Diaz?
5 Speaking.
6 Yes, I'm phoning about your advert...
7 Could you give me your name and address?
D1.4:
1 Could I speak...
2 I'm afraid...
3 take
4 message
5 This is ...
6 Could
7 tell
8 make
9 call
10 back
11 on
E1.5:
Deyave Hi,John. Dave here.
John Oh, hello, Dave . How are you ?
Dave Fine, thanks. Listen, just a quick word.
John Yeah, go ahead.
Dave Do you think you could let me have the fax number for Workplace Solution? I can't get
through to them. Their phone's always engaged.
John
Dave
John
Dave
John
I've got it here. It's 020 7754 4237.
Sorry, I didn't catch the last part. Did you say 4227?
No, it's 4237.
OK. Thanks. Bye .
No problem. Bye .
Unit 2
Vocabulary: Shopping online
A:
1b 2c 3b 4a 5c 6b
B:
Credit card details - 2
Cooling off period - 1
Money back guarantee - 6
Method of payment - 3
Interest-free credit - 4
Out of stock - 5
After sales service - 7
Listening: Selling online
A2.1:
1 good website
2 easy
3
4
5
6
7
quick
lots of information
low prices
delivery service
customer service
B2.2:
1 It offered a good service.
2 The real reason for the failure of e-toys was that ran out of money and therefore went into
liquidation.
C2.3:
1 true
2 false
3 false
4 true
D
1 Differences
Shop assistants are obviously not important when buying online but, if the website also has a
telesales operation (people answering calls from customers, selling by telephone, etc.), these
people may have some of the functions of shop assistants.
Delivery is only sometimes an issue when people buy things in shops rather than online.
The look, feel and ease of use of websites is important in online sales, but obviously not in
shops. This could be compared in some ways to the decor and layout of shops.
2 Similarities
Customer satisfaction, quality ,reliability of goods, etc.are just as important.
Customers want value for money in the same way (but may want even more value for money, in
other words lower prices for the same goods, when buying online).
Reading: Virtual pocket money
A-B:
Exercise A
1 Possible items include books, software, clothing, sports goods (especially for teenage sports
such as skateboarding), music and concert tickets.
2 The main problem is how teenagers can pay independently of their parents,as most sites require
users to have credit cards.
Exercise B
1 The items actually mentioned are games, CDs and clothing, music and the first three mentioned
again, along with books and videos.
2 The main problem is indeed that of payment. This is mentioned in paragraph 2 of the artcle.
C:
1
2
3
4
5
false
false
true
false
true
D:
1
2
3
4
5
6
teenagers
a new payment method for teenagers to buy online
a facility that allows teenagers to buy online
the purchases made online by teenagers
parents
reenagers
E:
123+
45+
Language Review
A:
1 no
2 no
3 no
4 no
5 no
6 no
7 yes
B:
1f 2g 3e 4b 5c 6d 7h 8a
Skills: Negotiating: reaching agreement
B:
Negotiating
point
What Michelle
wants
What the designer
wants
What they agree
Schedule for setting
up the website
One month, by the
end of July
Two months
One month, fewer
pages
Payment terms
Fixed amount:$6.000
$50 an hour
$6,000(half in
advance)
Website design
A large number of
covers on every page
One big image
Two covers per page
C:2.4,2.5
1 will you agree
2 priority
3 agreed
4 normal fee
5 we'd prefer
6 offer
7 mind if I
8 as long as
9 How about
10 agree to
D2.6:
D Now , the design of the website. Will we have book covers on it?
M Absolutely. I'd like to display a large number of book covers on every page. They'd really
attract people's attention. What do you think?
D It's a bit too much,, I'd say. A lot of pictures take too long to download. I'd prefer one big
image. How about that?
M Mmm, I don't know. People like to see the book covers. It draws them into websites, believe
me.
D Maybe you're right . How about two covers per page, then?
M OK, that sounds reasonable. Now , what else do we need to discuss before you get started?
1
2
3
4
5
strong agreement
polite disagreement
hesitant disagreement
hesitant disagreement
polite agreement
Unit3 Companies
Vocabulary: Company vocabulary
A
1. turnover(Point out that this is only used in BrE. Americans just talk about ‘sales’.)
2. profit
3. subSlDiary (point out the stress)
4. workforce
5. market share
6. head office
7. share price
B
1. turnover
2.
3.
4.
5.
6.
7.
C
profit
market share
share price
head office
subsidiary
workforce
company
Main activity
Nationality
Cisco Systems
Internet equipment supplier
American
Peugeot
Car manufacturer
French
Bacardi Martini
Drinks supplier
Spanish
American Express
Travel and financial services
provider
American
Bayer
Drug and chemical marker
German
Benetton
Clothing manufacturer
Italian
Sony
Electronic goods marker
Japanese
maersk
Container ship operator
Danish
Listening: Reasons of success
A
1. Triumph has a very strong brand name.
2. It has invested and developed new models.
3. It has given the bike a very up-to –date look: it has focused on styling and on the quality of
the product.
B
1. styling
2. quality
3. sales
4. serious
5. manufacturer
C
1. true
2. true
3. false
4. false
5. false
6. true
7. false
Reading: Company website
C
Brand
Zodiac, Gemini, Capricorn
Revenues
More than ＄8 billion
Headquarters
Seattle
Number of employee
More than 100,000
Main aim
Long-term, qualitygrowth
D
1 a 1988
2 a Seattle
b 1989
b Japan
c 1984
c Seattle
d 1978
d Paris
e 1999
e Toronto
E
1. c 2. a 3. d 4. b 5. f 6. e
Language review: Present simple and present continuous
A
1. hold, are holding
2. are using, use
3. takes
4. raise, are raising
5. deals
6. recruit, are advertising
7. are renting
8. wants
B
1. are
2. offer
3. have
4. are growing
5. employ
6. are considering
7. are preparing
8. are looking
9. need
10. offer/are offering
Skill: presenting your company
B
Tara Fashions
Where is the head office?
Córdba, Spain
What does it sell?
Clothes(practice pronunciation)
Who are its customers?
Fashion-conscious men and women aged 20-35
Annual turnover?
€260 million
Annual net profits?
€16 million
Number of stores:
In Spain?
In other European cities?
15
14
(5 new stores next year)
Strengths?
Can bring out new designs very quickly
Designs sold at right price
Future plans?
New store in New York next year
C
Useful language
Outlining the presentation
First, I’ll give you some basic information.. √
Secondly, I’ll talk about our stores in other countries.
Next, I’ll talk about career opportunities. √
Last of all, I want to look at our future plans.
Introducing new information
Here’s some basic information.
Let me add a few figures. √
Let’s have a look at some statistics.
What are our strengths? √
Ending the presentation
To conclude, I want to tell you about our future plans.
Finally, a few words about our new project. √
Thanks very much for listening to my talk. √
Thanks for coming to my presentation.
UNIT A
Revision
1. Careers
Modals
1c 2b 3c 4c
Reading
1 of
2 √
3 too
4 √
5 in
Writing
5 a 6 b 7 c 8 a 9 a 10 c
ul. Jana Matejiki 73/5
01-125 Warsaw
Poland
Fast-Track Inc.
1225 Federal St
Boston, MA 02110
USA
25 February 200Dear Sir or Madam
I would like to apply for the job of Sales Manager for the Central Eastern Europe area. I have
worked as a sales representative in Germany, the US and Poland for more than 15 years. In that
time I have had a good sales record. I joined Fast-Track a year ago.
I have good organizational and inter-personal skills and feel I would be good at team building. I
have some knowledge of designing websites, and I feel I could manage the development of this
area. I speak fluent English and Polish in addition to German, my mother tongue.
I would be happy to say more about my qualifications for the job if invited for a interview.
Yours faithfully
Anna Belinski
2. Selling online
Vocabulary
1. OFFER
2. SELLS
3. RETURN
4. EXCHANGE
5. BARGAIN
6. DELIVERY
7. WAREHOUSE
8. PURCHASE
9. REFUND
10. STOCK
11. DISCOUNT
Modals
1c 2a 3a 4c 5a 6b 7c
Reading
1c 2b 3a 4c 5a 6b 7c 8c
3. company
Sectors
1 c 2 e 3 f 4 a 5 i 6 d 7 b 8 j 9 g 10 h
Present simple and present continuous
1 is standing stands
2 is wanting wants
3 is arriving arrives, is checking checks
4 travels is traveling, visits is visiting, is needing needs
5 is knowing knows
6 recruits, recruits is recruiting
7 expands is expanding
Financial performance
1c 2b 3a 4c 5b 6c 7a
Unit4 Great Ideas
Vocabulary: Verb and noun combinations
A
1b 2c 3a 4f 5d 6e
B
1f 2c 3e 4d 5g 6b 7a
C
1. exploits
2. extend
3. enter
4. make
5. meet
6. saves
7. enhances
8. reduces
9. protects
10. fills
11. win
listening: Developing new ideas
A
1a) Oxford University’s research laboratories.
1b) By negotiating licences or by helping researchers start new companies.
2a) No, but they have one company which uses technology developed in the engineering
department to make car bodies more quickly and therefore more economically.
2b) Yes, One company makes beehives to help improve fruit production in orchards.
2c) No, but they have started a company which trains archaeologists in the use of computer
techniques and sells them the software that they need to do this.
B
1.
2.
3.
4.
5.
6.
science
business plan
write
investment
start
investors
Reading: Three great ideas
A
Herta Herzog
Richard Sears
Vodafone
Advertising
Mail order
Mobile phones
New York,
USA
The US
The UK
Date of idea
1970s
1891
1997
Great ideas
Alka Seltzer ad was
changed to show a
hand dropping two
tables into a glass, not
one.
Used railway system
and post office to
create a new way of
selling.
Got people to pay in
advance for their calls
with a top up card.
Result of ideas
Sales doubled
Company expanded
fast and developed the
first
automated
warehouse.
Users could budget
more carefully. Sales
increased.
Job/Industry
Where
created
idea
was
B
Herta Herzog was working for the Jack Tinker advertising agency in New York.
Richard Sears was an agent of a railway company and was selling watches with his partner Alvah
Roebuck.
Vodafone was making good profits.
Language review: Past simple and past continuous
A
1. was marking/marked
2. fell
3. lost
4. was doing
5. used/was using
6. stayed
7. wrote
8. sent
B
Art Fry
Job/Industry
Research scientist,3M
Where idea was created
The US
Date of idea
Early 1970s
Great ideas
Using a new adhesive on a price of paper to
make a bookmark that could be moved and
written on.
Result of ideas
Post-its became past of office life.
Unit 5
Listening: dealing with stress
5.1
job insecurity
long hours
5.2
long hours √
a difficult boss √
lack of promotion opportunities for women √
5.3
1.women 2.women 3.men
Reading: a career change
B: 1.He is a bus driver now but he used to be a bank manager.
2.He earning ￡30,000 per year before.Now he earns ￡11,00.
3.Bus maps and timetables
4.Nearly 30 years
5.The basic idea is probably that he found no pleasure in work anu more and did not want to
progress any further in his banking career.
6.He ‘does not take his work home’.This means that he does not take work to do at home or
think about work when he is not working ,unlike when he was at the bank.
C: a customer–a
a timetable-a an accout-a
A garage-b
a nine-to-five job-a
wages-b
A shift-b
a passenger-b
a loan-a
A salary-a
a terminus-b
an overdraft-a
D: 1.give up
2.realise an ambition
3.anti-social hours
4.work your way up through a company
5.take work home
Vocabulary:stress in the workplace
A: 1.c 2.d 3.e 4.a 5.b
B: 1.deadline 2.workaholic 3.workload
4.lifestyle 5.flesitime
Discussion: stressful jobs
A: actor 7.2
teacher 6.2 bus driver 5.4 hairdress 4.3
Banker 3.7 librarian 2.0
Language view: past simple and present perfect
A: 2.first 3.second 4. second 5.second 6.first
B: Past simple: two years ago;
in 1999;
yesterday;
During the 1990s;
when I was at university
Present perfect: so far;
ever;
yet;
just;
for the past 2 weeks
already;
never
over the last few years
since 2001
C: a: Have you ever trallver abroad on business?
b: Yes,I have.
a: where did you go?
b: NEW YORK.
Skill:participating in dicussions
B (5.4):could offer
how about
should improve
could change
what about
C: 1.D 2.D 3.A 4.A 5.A 6.A 7.A
Unit6
Listening: corporate entertaining
6.1
1.customer relationship management
2.according to tony, it is mainly to keep old clients,
Because keeping them it is much cheaper than finding new ones.
3.opera, jazz, rock and pop concerts
6.2
1.a small business may have fewer customers so,
if it loses one, this can be more serious than for a
larger firm.
2.It is important to retain customers during periods of economic decline, so spending on
entertainment is more important than during boom times.
Vocabulary: eating and drinking
A: a:2 b:7 c:1 d:8 e:5 f:6 h:4 g:3
B:
Fruit
Meat
Vegetable
Seafood
Others foods
Banana
Melon
Lemon
Apple
Orange
Lamb
Beef
Veal
Chicken
Broccoli
Peas
Beans
Tomato
Potato
onion
Crab
Lobster
Fish
Prawns
Mussels
Eggs
Pasta
Cheese
Rice
D: 1:e 2:c 3:b 4:f 5:a 6:d
Reading: Corporate in Japan
C: F F T T T F
D: 1 halved 2 in steep decline 3 restructuring
4 budget 5 boom days
6 conglomerate
Language view: Multi-word verbs
Exercise A: 1 d 2 a
3f 4g 5c 6e 7b 8h
Exercise B: 1 √
2 Her secretary looks after her really well
3 I looked around the warehouse
4 √
5 The visitors turned up very late
Exercise C: B C A B A B B A
Skill: socializing greetings and small talk
Exercise B: 1 d-yes
2 e-no
3 b-yes 4 c-no 5-no
Exercise C: 1 have, met
2 good, you
3 know
4 work
5 give, regards
6 pleased
7 hear
8 great
9 love
10 forward
Exercise D: a:1 2 4 5 7
b:3 6 8 9 10
Exercise E: 1-6; 4-8; 5-3; 7-10;9-2
Unit B Revision
U.4
verb and noun combinations
1. exploit an opportunity－d
2. extand a range－e
3. win an award－f
4. make a breakthrough－b
5. enter a market－a
6. see an opening－c
Reading
1 C 2B3A4B 5A6 C7A8 B
Unit 5
Past simple and present perfect
1.√ 2. √ 3.has done did 4√ 5.has finished
6. √ 7.has continued 8. √
Vocabulary
1b 2c 3c
4a
5a 6a 7c 8b
Unit 6
Multi-word verbs
1 call off an event -c
2 cut down on cigarettes -e
3 look after a sick person -d
4 look around a house –g
5 run up a bill –f
6 take up an invitation –a
7 throw out old fish –b
Choosing a conference center
1i 2e 3g 4h 5f 6b
UNIT7
Starting up
A 1d 2a
Vocabulary
A 1 market
3b
4c
research-b
Segment-c
7a
2 consumer
3 products
4 sales
5 advertising
Share-a
behaviour-b
Profile-a
Goods-c
launch-a
Life cycle-b
Range-c
forscast-b
Figures-c
Target-a
campaign-c
Budget-b
Afency-a
B age:25+
Sex:male
Job:executive
Income level: $70,000+
Other products: Hugo Boss suits, Rolex watches, diving holidays in the Seychelles
Holidays in the Seychelles
Listening
7.2
1 campaign
2 people
3 messages
4 sales teams
5 want
6 when
7 price
8 profitable
7.3
1 orange mobile phones
2 she thinks moles communications are very interesting and that it was a great
campaign in itself with a fantastic strap line.
3 ‘the future`sbright,the future`s orange`
7.4
1 an electrical goods manufacturer
2 if you boughe an appliance(explain this word),you were promised free flights.
3 sales went up.
Reading
4 they could`s keep up with the demand and they overspent on the prizes.
B 1 a) Switzerland
b) Italy
c) Japan
d) China
2 a) the year that Ferraris created its marking department
b) the number of Ferraris sold in Switzerland
c) the year which d) refers to
Laurage
Skill
7.5
7.7
7.8
d) the percentage of Ferraris sold to women
C 1 It didn`t have a marketing department-people seeing Ferraris in the street was
enough
2 a) produce goods of the highest quality,beause people are buying goods on
the basis of desire rather than need.
b) give your brand emotional quarities that match customer`s desires,thus
creating and selling dreams
A 1 what does market niche mean?
2 how much does it coat?
3 why don`t you sell it?
4 when must it be finished?
5 did you go to the fair last week?
6 is you boss coming tomorrow?
1 2T 3T 4
1 yes
2 it has increased by two percent
3 over ￡1.2 million
4 ￡30,000
1 young Joo Chan
2 Korean
3 82 2 0735 8879
4 Friday 18th
UNIT8
Vocabulary:
ExerciseA
1 estimate costs
2 forecast sales
3 do research
4 collect information
5 consider oprions
Exercise B
The most likely combinations are:
1 write a schedule, a plan , a report
2 rearrange a deadline , a meeting
3 meet a deadline
4 arrange a deadline, a schedule, a meeting
5 prepare a schedule , a budget a plan , a report
6 keep winthin a deadline , a schedule , a budget
7 implament a schedule , a budget , a plan, a report
C
1 meeting
2 budget
3 information
4 options
5 rearch
6 report
7 costs
8 budget
9 schedult
10 deadline
11 sales
Listening
8.2
1 achieve
2 deadline
3 tasts
4 timetable
8.3 1 climb the highest mountain on each of the seven continents
2 reasons of sponsorship
3 communication with the people that Rebecca was climbing with
8.4 1 The weather
2 Ungoreseen change in the economic climate
3 step back
Reassess the situation
Redefine one’s goal
4 knowing exactly what it is you want to achieve
Reading
1 h 2 e 3 g 4 f 5 b 6 a 7 c 8j 9 d 10 i
Language
Exercise B
1c2a3b
Exercise c
1 hoping 2 expecting 3 planning
Skills
8.5 A a 6 b 1 c 5 d 4 e 2 f 3
B 1 clarfying
2 interrupting
3 clarifying
4 interrupting
5 clarifying
Unit9 Managing People
Listening: good managers
A
1.observing
staff
2. Listening
understand the behaviour, the strengths and
learn about their staff’s problems.
3. asking questions
4. speaking
weaknesses of their
find out all the information they need to make the right decisions.
communicate their objectives clearly to all their
staff.
B
1. true 2.true 3.true 4. false 5. true
C
1.They mistakenly want them to be more forceful, to deal with problems logically, and to be
ambitious.
2. They ignore the background, education and cultural differences between themselves and their
staff.
3. Because they focus too much on their weaknesses, jump to conclusions too quickly and label
all local staff as the same.
Vocabulary: Verbs and prepositions
B
1c 2g 3e 4a 5b 6d 7f
D
1 with
2 to
3 about
4 for
5 about
6 with
7 to
8 on
Reading: Managing across cutures
C
1.e 2.d 3.c 4.a 5.b
Language review: Reported speech
A
1 said
2 told
3 told
4 said
5 told
6 said
Skill: Socialising and entertaining
Exercise B
1. Alexandra invites Rachel to have dinner at a restaurant with colleagues.
2. Rachel refuses politely.
Exercise C
kind of you
if you
mind
another time
D 9.6
1. What do people here like doing in their spare time?
2. What about you, Sven, what do you usually do after work? In the evenings?
3. How about you, Marta?
E 9.7
Sven showed Marta round Stockholm and took her for a meal.
F
A4 b6 c5 d3 e1 f2
Unit C Revision
7 Marketing
Word partnarships
1 market leader -e
2 consumer goods -a
3 product launch -b
4 sales target -c
5 advertising budget -d
Questions
1 Which (or what) age group are in?
2 Do you have children?
3 how old are you ?
4 How much do you earn?
5 How many times a year do you go on holiday?
6 Do you usually go on holiday alone or with friends or your family?
7 When was your last holiday?
8 Where did you go?
9 Did you buy a package or arrange it yourselves?
10 How did you travel?
11 How long did you go for?
12 What did you like and dilike most about the holiday?
8 Planning
Vocabulary 1b 2c 3a 4b 5a 6c 7b
Reading
1 to 2 true 3 the 4 to 5 is
Unit 10 Conflict
Reading: Negotiating across cultures
A
Article A (Russia)
1c 2a 3b
Article B (Germany)
1b 2c 3a
Article C (the US)
1b 2c 3a
Article D (Spain)
1c 2a 3b
B
1 the US
2 Russia
3 Spain
4 the US
5 Russia
6 Germany
7 the US
8 Spain
9 Germany
10 Russia
Vocablary: Word building
C
1 impatient
2 creativ
3 unemotional
4 weak
5 strong
6 imformal
Skills: Negotiating: dealing with conflict
B 10.3
1 To have five reserved parking spaces for staff on a : “first come, first served” basis. Explain
this expression.
2 She says it’s not a solution – staff need somewhere to park.
3 The idea that the company will pay 30 percent of the cost of parking in the public car park.
C 10.3
1 understand, saying
2 hoe about, what if
3 possibility
4 could, might
D
1 Calming people down
2 Creating solutions
3 Creating Solutions
4 Creating Solutions
UNIT 11.New business
Vocabulary (Economic terms)
PART A
1.c 2.d 3.b 4.f 5.g 6.i 7.a 8.e 9.h 10.j
PART B
1. inflation rate
2. interest rate
3.
4.
5.
6.
7.
8.
9.
10.
exchange rate
GDP
balance of trade
unemployment rate
foreign investment
tax incentives
government bureaucracy
labour force
Listening (Starting new businesses)
PART A
1. confident
2. determined
3. research
4. competitors
5. service
6. backup
7. business
8. personal
Reading (Developing a new industry)
PART B
1. Microelectronics
2. Sicilian chairman of ST Microelectronics
3. Europe’s largest microelectronics group and the sixth largest in the world
PART C
1. Silicon Valley – both places have a good university which works with local business,
encouraging research
2. The EU (European Union), the Italian government and local organizations
3. The large number of highly-educated, unemployed young people, government and EU
incentives
PART D
1. transformed
2. competitive
3. ingredients
4. incentives
5. plant
6. facilities
7. exceeded
Language review (Time clauses)
PART A
1.g 2.e 3.f 4.d 5.a 6.b 7.h 8.c
PART B
1. before / until
2. when / as soon as
3. when / before / after / as soon as
4. when / before / after / as soon as
5. when / while
PART C-D
1. before
2. as soon as
3. before
4. while
5. when
6. when
7. when
Skills (Dealing with numbers)
PART C
1. a) 1.2%
b) 1,258,000
2. a) $1.8 billion
b) 18%
3. a) 1/3
b) 5,000
4. a) 0.5%
b) 2.8%
UNIT 12.Products
Vocabulary (Describing products)
PART B
un-
in-
im-
unattractive
uneconomical
unfashionable
unreliable
uncomfortable
unpopular
inexpensive
impractical
PART C
1. high-tech
2. hard-wearing
3. high-quality
4. best-selling
5. long-lasting
6. well-made
PART E
1.c 2.e 3.g 4.b 5.d 6.a 7.f 8.h
Order: 7, 2, 5, 4, 3, 1, 8, 6
Listening (Best buys)
PART A
1. camera
2. train ticket to Brighton
3. speakers for a computer
4. Prada bag
5. tree
PART B
1. Memories of his travels and people he has met
2. The love of her life
3. Because he has bought speakers, he can play DVDs on his computer now.
4. Because she considers the bag a timeless classic – it is well-made and she uses it every day.
5. Build a tree house in the tree he bought for his son’s birth.
Reading (Launching a new product)
PART B
1.b 2.d 3.c 4.e 5.a
PART C
1. true
2. false - Zespri Gold makes up only 10% of New Zealand’s kiwifruit production; the traditional
green kiwifruit is New Zealand’s most important fruit export.
3. false – The new variety is more attractive to Asian tastes.
4. false – It is also being marketed in South Korea and Taiwan.
5. true
6. false – He says it is exciting to have something different to sell.
PART D
1. launch
2. promote
3. annual
4. emphasise
5. regional manager
6. picked up
7. revenue
8. co-operatives
Language review (Passives)
PART B
1. The gold variety of the kiwifruit is planted worldwide.
2. These Renault cars are made in France.
3. The rice is grown in India.
4. The staff were asked for their opinions.
5. My car is being repaired at the moment.
6. The missing file has been found.
7. This toy was made in Japan.
PART C
1. are developed
2. is modeled
3. is planned
4. are used
5. are arranged
6. are manufactured
7. is exported
8. are shipped
9. are packaged
10. are maintained
11. are respected
12. are not exploited
Skills (Presenting a product)
PART B
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
attractive, stylish
is made
tell you
comes
selling price
ideal
special features
Another advantage
robust, elegant
meet the needs
UNIT D
Revision
10 Conflict
Qualities
1. emotions
2. impatience
3. formality
4. weaknesses
5. enthusiasm
6. sympathy
7. creativity
8. calm
9. nervous
10. consistency
11. strong
Reading
1. off
2. are
3. √
4. of
5. the
Writing (Model answer)
Jessica,
The situation sounds terrible – we had a similar situation in my company once. I don't think that
you and your colleagues should try to deal with Keith yourselves. That could lead to trouble. Is
there a manager above Lionel that you could go to see? Instead of talking about Keith directly, you
could suggest that some regular performance reviews of employees’ work would be useful. The
company will find out sooner or later that Keith is not productive and is just causing problems. Or
am I being unrealistic?
Yours,
11 New Business
Economics terms
1.c 2.b 3.a 4.b 5.c 6.a 7.b 8.a 9.c 10.c
Time clauses
1.c 2.a 3.b 4.c 5.b 6.a 7.c
Writing (Model answer)
Euphoria is an investor’s dream. The economy is in a very good state: growth is high,
unemployment is low and inflation is under control.
There is an excellent labour force: school and university education is excellent, and managers and
workers are highly skilled.
The roads are very crowded: people and goods can be held up in traffic but, on the other hand,
train service, both for goods and passengers, are fast and cheap.
Some say that younger Euphorians are becoming lazy and too used to having money, but this is a
relatively small problem.
I do not hesitate to recommend Euphoria as an ideal country for a high-tech factory of the king
you are considering.
12 Products
Compounds
1. high-quality
2. best-selling
3. long-lasting
4. hard-wearing
5. well-made
6. high-tech
Reading
1. contain contains
2. fill full
3. too to
4. economy economists
5. points point
Writing (Model answer: a product you liked)
Dear Sir or Madam
I recently bought a Weight Monitor at one of your stores. I’m writing to tell you how good it is. I
eat a lot of business lunches with clients, and I have been able to control my weight much more
easily. It’s easy to read the information – the screen is very clean. I especially like the graphs that
show your weight over time – they're very useful. 45 Euros is a good price for a product like this.
Please let me know about any new models that you develop in the future.
Yours Faithfully
Writing (Model answer: a product you didn't liked)
Dear Sir or Madam
I recently bought a Virtual Passenger(VP) in one of yours stores. I’m a sales rep. I drive 100,000
kilometers a year and I often feel bored or sleepy. I thought the VP would help me keep awake.
However, I soon found that the VP is very boring and its jokes are terrible. Once, when I almost
fell asleep, the alarm did not work. The Virtual Passenger is a useless product. I’d be grateful if
you could send me a full refund.
Yours Faithfully