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CROATIA'S NAUTICAL TOURISM – SWOT (an analysis by PM 5 students 11/2012) Strengths: NATURAL FEATURES: natural beauty, clean sea, indented coastline, numerous islands, national parks, biodiversity, ecologically preserved marine environment and seabed FAVOURABLE CLIMATE CHARACTERISTICS: favourable winds, no extreme temperatures, no extreme tides or tidal streams NATURE + CLIMATE = safe navigation, good "experience for money" Feeling of PERSONAL SAFETY GEOGRAPHICAL LOCATION: vicinity of the main emissive markets Good traffic infrastructure (coastal airports, highways, ferries) MARITIME TRADITION: long tradition of boat building and boat maintenance, people familiar with sailing, sea and weather conditions PEOPLE: friendly, qualified, speaking foreign languages CULTURAL HERITAGE: material and non-material monuments protected by UNESCO Market-oriented economy CUISINE: local specialties (fish, sea food + vegetables and healthy dishes, smoked ham, cheese, wines) Weaknesses: Poor TRAFFIC INFRASTRUCTURE and inadequate connections (i.e. airlines, etc.) Insufficient PORT INFRASTRUCTURE and CAPACITY: insufficient number of berths especially for large yachts. LOW QUALITY of accommodation facilities NON-DIVERSIFIED SERVICE & LACK OF ADDITIONAL SERVICES IN PORTS AND MARINAS: such as repairs & maintenance, recreation facilities (fitness, sauna, scuba diving, riding, trips...) kindergartens, entertainment facilities (events, workshops, night life...) LACKING OR NON-DIVERSIFIED SERVICE = insufficient "value for money" SHORT SEASON: June, July, August and September are considered as "season"; lack of service / experience / value out of the "season" ADMINISTRATIVE OBSTACLES: complicated paperwork, too much time is required for granting concessions, obtaining any permits for building, etc.; inconsistency of legislation, inconsistency in implementing the law and in privatisation POOR IMAGE: The image of a lower quality summer tourist destination and the image of a country from the war-torn Balkans. IMPROPER WASTE MANAGEMENT: lack of awareness LACK OF EDUCATIONAL INSTITUTIONS (higher education maritime schools, institutes and other associated institutions) Lagging behind in terms of concepts and technology Insufficient hospitality and charm Lack of professional management Lack of skilled staff LACK OF DEVELOPMENT STRATEGY. Opportunities: Croatia is an INCREASINGLY POPULAR tourist destination EU MEMBERSHIP: repositioning on the European market creating NEW MARKETS IMPROVEMENT OF TRANSPORT FACILITIES AND INFRASTRUCTURE; investing in roads and airports; extending and re-designing the existing marinas and ports; building new ones DEVELOPMENT OF BOATBUILDING: the know-how, tradition and acquisition of new technologies make the local boat builders competitive in the national and international markets. MAKING A DEVELOPMENT STRATEGY OF THE NAUTICAL TOURISM: development programs directed towards modern and ecological marinas; revitalization of small ports; creating jobs on the islands and preventing the brain drain DIFFERENTIATION and qualitative improvement of the services RE-DESIGNING THE IMAGE: development of brands (destinations, food, eco-tourism...) investing in NEW FORMS OF TOURISM (sports, congress, health, "dental", hunting, diving tourism + combination with nautical tourism) EXTENDING THE "SEASON" to at least 9 months producing healthy food Threats: ENVIRONMENTAL THREATS: mass tourism, crowded ports, lack of awareness, urbanisation + overfishing = loss of habitats = loss of species; noise pollution, oil spills, black waters, alien species, forest fires UNCONTROLLED DEVELOPMENT of nautical tourism due to the lack of strategy: concessions, occupation of the sea and the coastline. CONFLICTS with other forms of tourism and resource users Increasing REAL-ESTATE PRICE and more conflicts POLITICS: Inadequate legislation, planning and other regulations; Possible lack of close cooperation at all political, administrative, economic and social levels; political instability in the region; terrorism CONFLICTS + POOR POLITICS = PUTTING OFF THE INVESTORS Loosing identity (abandoning traditional and less profitable activities, bowing to “trends”, using foreign brands…) COMPETITION DECREASE IN DEMAND: due to fluctuations of nautical preference, global crisis, decrease in purchasing power, demographic and overall economic development in Western Europe