Download COURSE CURRICULUM MAP

COURSE CURRICULUM MAP
Sports and Entertainment Marketing
1 - 3 weeks
Content/
Concepts
Skills
4 – 6 weeks
7- 9 weeks
10 - 12 weeks
Chapter 1
What is sports and
entertainment marketing?
Chapter 2
Marketing College and
Amateur sports
Chapter 3
Professional sports
Chapter 4
Professional sports
Chapter 5
Public Images
Chapter 6
Advancing the cause
Chapter 7
Sports Marketing
Chapter 8
Entertainment Marketing
Chapter 9
Marketing Entertainment
Chapter 10
Recreation Marketing
Chapter 11
Marketing Plans
Chapter 12
Legal Issues for Sports and
Entertainment
-Describe the basic concepts
of marketing
-Know the seven key
marketing functions
-Identify sports marketing
strategies
-Understand why Mktg must
relate to a specific audience
-Recognize the power to
television as a mktg tool
-Know the importance of
NCAA and team rankings
-Understand market
segmentation
-Identify benefits of
sponsorship and licensing
-Understand the economic
benefits of amateur sports
-Discuss the financial impact
of professional sports
-Understand the role of a
sports agent
-Understand the enormous
market for sports.
-Discuss the marketing cycle.
-Understand sponsors and
their investment and
prohibited sponsorships.
-Know the importance of
positive public relations for
sports.
-Advantages of fan clubs to
fans and athletes.
-Know the importance of
mktg research when doing a
licensing agreement.
-How to be successful in the
lecture circuit.
-Know the importance of
charities and tournaments to
the successful image of
athletes and teams.
-Evaluate methods of
advertising workshops
-Know the role of a sports
marketing firm.
-Know the importance of the
global market
-Be aware of the numerous
sports marketing careers.
-Explain profit and costcutting strategies in the
motion picture industry.
-Understand the different
kinds of entertainment
distribution.
-Know the legalities of music
distribution
-Customize entertainment
products for a market
segment.
-Know the impact of
technology on entertainment.
-Examine marketing
strategies based on changing
demographics.
-Explain the difference
between theme parks and
resorts and their marketing
strategies.
-Understand the elements of
promotion.
-Comprehend the purpose of
a marketing plan.
-Understand the types of
financing related to sports
and entertainment marketing.
-Understand risk management
in this industry.
-recognize the importance of
copyright laws, need for
contracts,
-Understand the impact of
laws and financial risk.
Assessment
for Content
and Skills
Worksheets
Case studies
Tests
Event Promotion
Worksheets
Case studies
Tests
Event Promotion
Worksheets
Case studies
Tests
Event Promotion
Worksheets
Case studies
Tests
Event Promotion
*Suggested Instructional Strategies Attached **Suggested Student Activities Attached