Download Common propaganda techniques

Common propaganda techniques
Name-calling The name-calling technique links a person,
or idea, to a negative symbol. The propagandist who uses this
technique hopes that the audience will reject the person or the idea
on the basis of the negative symbol, instead of looking at the
available evidence.
Glittering generalities The Glittering Generality is Name
Calling in reverse. While Name Calling seeks to make us form a
judgment to reject and condemn without examining the evidence,
the Glittering Generality device seeks to make us approve and
accept without examining the evidence.
Euphemisms The attempt to pacify the audience in order
to make an unpleasant reality more palatable. This is accomplished
by using words that are bland and euphemistic.
False connections
Transfer Transfer is a device by which the propagandist
carries over the authority, sanction, and prestige of something we
respect and revere to something he would have us accept.
Testimonial
Using celebrity carries none of the authority,
sanction, and prestige of something we respect and revere to
something he would have us accept to convince the listener.
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Who or what is quoted in the testimonial?
Why should we regard this person (or organization or
publication) as having expert knowledge or trustworthy
information on the subject in question?
What does the idea amount to on its own merits, without the
benefit of the Testimonial?
Special Appeals
Plain Folks An attempt to convince their audience that
they, and their ideas, are "of the people."
Bandwagon The basic theme of the Band Wagon appeal is
that "everyone else is doing it, and so should you."
Fear By playing on the audience's deep-seated fears,
practitioners of this technique hope to redirect attention away from
the merits of a particular proposal and toward steps that can be
taken to reduce the fear.
Assignment Options: do one of the following
Option 1
Find 3 advertisements that each uses
different type of propaganda. Attach it to an
8.5 X 11 piece of paper. In bold letters state the
type of propaganda being used and attach it to
the front. (50pts) On the back explain why you
can tell it is that type (50pts)
Option 2
Using a blank sheet of paper make an
advertisement of your own product. Use at
least one type of propaganda in your ad. (50pts)
Explain how you used the propaganda type.
(50pts)
Due Monday
October