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Brochure
More information from http://www.researchandmarkets.com/reports/220643/
China's Book Publishing Industry
Description:
Against the backdrop of the latest market developments and changes in the regulatory environment
following China’s WTO accession, this report has been written to provide an overview of the investment
environment of the book publishing industry in China from the perspective of foreign investors and book
publishing companies.
The report sets out the regulatory framework under which foreign companies operate, and introduces the
government bodies in charge of regulating the industry. Focusing on the main aspects of the book
publishing industry in China, the report describes the current market situation, presents useful industry
information, and reviews the latest market trends.
The report highlights some strategic considerations for foreign companies and provides an opportunity
analysis for potential foreign entrants by looking into the issues of market entry modes, partnerships with
Chinese companies and IPR protection.
Contents:
List Of Figures
List Of Tables
Executive Summary
Industry Regulation
Policy And Law
Book Publishing
Publishing Distribution
Supervising Bodies
General Administration Of Press And Publication (Gapp)
Central Propaganda Department (CPD) Of Cpc
Market Situation
Overview
Publishing Houses
Publications By Category
Buying Patterns
Import
Copyright Trade
Internet Publishing
Book Distribution
Online Bookstores
Opportunity Analysis
Regulatory Environment
Publishing
Distribution
Growing Market
General
By Category
Distribution
Competition
Strategic Considerations
Entry Mode
Import
Copyright Trade
Non-Publishing-Joint Venture-Based Co-Publishing
Joint Venture Publishing Company
Partnership
Ipr Protection Challenges
Piracy
Plagiarism
Remedies Against Copyright Piracy
Operational Issues
Isbn
Import
Copyright Licensing
Distribution
Printing
Case Study: Bertelsmann In China
Early Bird
Starting Point
Development
Book Club Model
Localization Strategy
Success Factors
Appendix One: Government Chart Of The People’s Republic Of China
Appendix Two: Relevant Legislations
Regulations For The Administration Of The Publications Market
Measures For The Administration Of Foreign-Invested Books, Newspapers And Magazines Distribution
Enterprises
Regulations On The Administration Of The Publishing Industry
Introduction To China Concept Consulting
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China's Book Publishing Industry
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