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Western Dakota Technical Institute
800 Mickelson Drive
Rapid City, SD 57703
Master Syllabus
Course Number:
Course Name:
Contact Hours:
BUS 227
Writing for Social Media Marketing
3 Lecture
Course Description: Effective social media marketing efforts require a unique copywriting
approach. Discover why social media writing needs to be different and how effective writing
changes how customers interact with businesses. Learn about appropriate writing tone and how
to achieve a writing style that increases engagement and return traffic. Use case studies,
examples, and hands-on writing projects to understand and apply effective social media writing
Computer with reliable access to the Internet
Student Learning Outcomes:
 Recognize the unique nature of effective social media marketing writing
 Analyze the differences between marketing copy for social media and other marketing
 Create writing projects that use effective social media marketing writing
 Critique social media marketing writing completed by others
 Examine the ethical requirements of social media marketing writing
Assessment: Through the Student Learning Outcomes, the following core abilities will be
assessed: analytical skills, communication skills, technology skills, social values, and
ADA Accommodations: Students Rights to Assistance or Accommodations: If you have a
documented disability for which you are or may be requesting accommodations, you should
contact your instructor and the Disability Coordinator as early as possible in the semester.
Notice of Non-Discrimination: Western Dakota Technical Institute does not discriminate on
the basis of race, color, national origin, sex, disability, or age in its programs and activities. The
following person has been designated to handle inquiries regarding the non-discrimination
policies: Disability Coordinator.
May 2014