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Transcript 
SAS Global Forum 2008
Retail
Paper 275-2008
Marketing and Customer Intelligence
Ken Brame, Autozone
ABSTRACT
Learn how some leading retailers use customer intelligence to enhance their marketing programs. Customers are
becoming increasingly more fragmented and less loyal. Putting intelligence into your data analysis to build insight into
your customers’ behavior across all of your retail channels is now more important than ever. Panelists: Spiegel and
Office Depot.
No paper was submitted for publication.
CONTACT INFORMATION
Ken Brame
Autozone
[email protected]
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the
USA and other countries. ® indicates USA registration.
Other brand and product names are trademarks of their respective companies.
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