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LOAN GENERATION MARKETING 2016 Loan Generation Marketing Webinar Series GROW LOANS AND CONTROL RISK with credit-based target marketing. Join us for no-cost Loan Generation Marketing webinars to find out how. Loan Generation Marketing campaigns help credit unions recapture loans lost to competitors, and acquire new loans, by targeting qualified or potential members using credit prescreens. The turnkey Loan Generation Marketing campaigns, brought to you by CUNA Mutual Group and SerTech, cover all major loan categories including auto loans, real estate loans, and unsecured loans. Build stronger member relationships with a Loan Generation Marketing campaign. Register for a session today. AUTO LOAN RECAPTURE®, UNIVERSAL AUTO & NEXT CAR PURCHASE: RECAPTURE LOANS AND TARGET NEW OPPORTUNITIES JANUARY 14, MARCH 8, MAY 10, AUGUST 9, NOVEMBER 8 AT 1:00 PM CENTRAL The Auto Loan Recapture program is a proven and powerful direct mail marketing program that brings back members who have financed vehicles elsewhere. With a Universal Auto Campaign (Auto Loan Recapture and the Next Car Purchase combined) you can increase your auto loan portfolio by recapturing lost auto loans in addition to acquiring new loans from members looking to purchase a vehicle. These programs help credit unions fight back against the competition. GROW YOUR SHARE OF THE MORTGAGE MARKET APRIL 12, OCTOBER 11 AT 1:00 PM CENTRAL A strategic approach to mortgage marketing can help you grow loans, control risk and develop member relationships with arguably the greatest potential to achieve Primary Financial Institution status by acquiring the member’s home loan! Learn how to refinance members from high mortgage rates, help make dreams come true for first-time home buyers or identify creditworthy members with home equity loans or lines financed elsewhere and bring them back to your credit union. These campaigns help credit unions fight back against the competition in a highly competitive market. Credit Union Protection Webinar Registration: Visit www.cunamutual.com/growloans to register for any no-cost webinar. For Additional Information: Email us at [email protected] or call 800.356.2644. LOAN GENERATION MARKETING: A COMPREHENSIVE STRATEGY SEPTEMBER 13 AT 1:00 PM CENTRAL Do your next year’s lending-related goals include: growing loan volume...increasing share-of-wallet... retaining and expanding membership...growing credit union assets? Loan Generation Marketing campaigns can help you achieve your objectives. Overall success is usually not the result of a single strategy. It takes a combination of strategies to form a comprehensive plan. Learn how target marketing using credit prescreens can help grow loans and control risk in all major loan categories including auto loans, real estate secured loans and unsecured loans. Let us help you plan for 2017 lending success. CREDIT CARD & PERSONAL LOANS: GROWING UNSECURED LOANS FEBRUARY 9, JULY 12 AT 1:00 PM CENTRAL You are invited to attend a webinar introducing you to the Credit Card Acquisition and Personal Loan Acquisition programs available through Loan Generation Marketing. These turnkey programs offer a complete direct mail campaign from prescreening to creative and copy writing and mailing, all designed to help your credit union effectively and efficiently build awareness and generate more credit card and personal loan activity. POTENTIAL MEMBER CAMPAIGNS: GROW LOANS & MEMBERSHIP JUNE 14 AT 1:00 PM CENTRAL Is your credit union interested in expanding membership and achieving greater penetration in the markets you serve? Have you recently opened a new branch, expanded your charter or lost another major financial player in your market? Reach out and discover your new lending opportunities by targeting creditworthy potential members based on zip-code, county or radius from the credit union. Learn how Loan Generation Marketing campaigns can help drive new members into your credit union where they can experience the credit union difference! PROUD TO WORK WITH www.sertech.com P.O. Box 391 | 5910 Mineral Point Road | Madison, WI 53701-0391 | cunamutual.com CUNA Mutual Group Proprietary and Confidential Further Reproduction, Adaptation or Distribution Prohibited ®Auto Loan Recapture is a registered trademark of Ser Technology Corporation LG-1298100.1-0915-1216 © CUNA Mutual Group, 2015 All Rights Reserved