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Ch 2. Mobile Computing Applications Myungchul Kim [email protected] 2. Mobile Computing Applications • Overview and Mobile Messaging Services • M-Commerce, M-Portals, M-CRM, MSCM • Specialized Mobile Applications and Examples Types of Mobile Computing Applications • • • • Wireless messaging services Wireless websites and mobile portals Mobile e-commerce and its variants Mobile customer relationship management systems (M-CRM) • Mobile supply chain management systems (MSCM) • Specialized applications involving mobile agents and wireless sensor networks High Level EB Architecture Local Resources Back-end Integration Business layer Front-end Integration DB APP External (Trading Partner) Resources DB External Partner Network APP Consumers Business Business SMS Architecture E-Mail Mobile Switching Center (MSC) HLR SMSC Internet Voice mail web Blackberry Architecture Email Service Mobile Switching Internet Center (MSC) Blackberry Handhelds Mobile Data Service E-Mail Applications Corporate BlackBerry Firewall Enterprise Server MMS Architecture E-Mail Mobile Switching Center (MSC) Voice mail MMS Server Internet Web Pictures Other Content Online PURCHASING (E-Procurement) Pre-Purchase Activities •Product search and discovery •Comparison shopping and product selection •Negotiation of terms (price, delivery time) Purchase Consummation •Placement of order •Authorization of payment •Receipt of product E-procurement Do everything Electronically Post-Purchase Activities •Settlement of payment disputes •Resolution of quality issues (e.g., return policies) •Customer questions and answers High Level Online Purchasing Architecture Seller Buyers Local Processing Back-end Integration Business layer Front-end Integration Home Pages Catalog Order processing, Inventory, payment External Supplier Resources Catalogs External Partner Network Order processing, Inventory, payment Business Positional and Voice Commerce Voice Over IP Computer+ GPS Data Network Wireless Phone+GPS Wireless Phone Network Feature Server GIS/Map Voice Portal Application Server Wireless Phone Partner APPs Network DBs Portals Search Engine Portal (View Integration) Reference tools WebNews advertising Communicati on Facilities News News Shopping and Back-end systems What Mobile Portals Can Provide The following content provided by the portals can benefit from wireless access • Product and service information • Travel reservations • Advertising • Alerts and notifications • Remote monitoring • Personal information management (PIM) • Location-based services • Telematics • Wireless gaming Mobile Portal Architecture Portal Users Local Content Providers Back-end Integration Business layer Front-end Integration DB Portal Site APP External Content Providers External Partner Network DB APP Customer Relationship Management Business Relationship Management Partner Relationship Management Supplier Relationship Management Customer Relationship Management How Mobility can Help Customer Relationship Management CRM systems can benefit from wireless access and result in increased revenues, entrance into new markets, improved quality and higher customer loyalty. The particular functions impacted by mobility are: : • Advertising and marketing campaigns • Sales force automation (SFA) functionality • Order entry and order status • Customer service and support • Field force automation (FFA) functionality Mobile CRM Architecture CRM Sever Local Resources DB Back-end Integration Business layer ( Business rules, mining, reporting) Front-end Integration CRM Users Customer Database APP External (Trading Partner) Resources External Partner Network DB APP Service Providers Business Processes BSP (e.g.,delivery) ASP Applications eCommerce middleware, Other middleware, System software ISP (Internet Service Providers) NSP (Network Service providers) Web Services Networks Platform service provider (PSP) Mobile Supply Chains procurement of materials transformation of materials into intermediate and finished products Supplier Distributer Manufacturer distribution of finished products to customers Reseller Customer a) Existing/Old Supply Chain Supplier Distributor Manufacturer Reseller Customer b) New Supply Chain Supplier Supplier Manufacturer Customer Location Sensitive applications • E911 services • Search for the most relevant information according to your location – • Display maps and calculate routes based on where you are located. • Fleet tracking (limo services) • Advertising and notification services relevant to the user’s location. • Insurance risk analysis can be conducted based on locations. Wireless sensor Network Applications -Measurements at different locations -Many monitoring applications Not Used X B A Y WSN C D E Access Point General Network (Corporate LAN, Internet) Mobile Agent Applications • Different class of applications in which the application programs themselves are mobile. • Not mobile devices over wireless networks. • Simply stated: Agent: something that works on your behalf • Typical agents are mobile, autonomous, intelligent Mobile Agent Applications (cont.) Many possible applications of mobile agents in Ecommerce (eMarkets) • Personal agents to collect and present information to you in the way you want it • shop bots: agents that go around and shop on your behalf • Brokers and traders can be agents that act on your behalf • Collaborative agents can perform collaborations • Mobile agents to support mobile ecommerce – wireless devices may not be always connected – mobile agents hop around finding their way over a wireless network • Multi-agent systems for large scale trading and brokering – Many local agents – Local agent managers handle local agents – multi-agent systems handle multiple local agent managers Summary •Mobile Messaging Services • M-Commerce, M-Portals, M-CRM, M-SCM • Specialized Mobile Applications and Examples • Case Study: Taking Sensor Networks from the Lab to the Jungle, IEEE Computer, August 2006.