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FSM7328S / FSM7352S Product Training Managed Layer 3 Stackable Switching at Layer 2 Pricing Demetrios Coulis March, 2005 Agenda » » » » » » » Desktop L3 Switching Features and Benefits FSM73xxS Applications Specifications & Availability Competitive Matrix Product Line Positioning Selling Strategy & Tactics © .1996-2004 NETGEAR® . All rights reserved 2 Desktop Layer 3 Switching » Desktop and workgroup Layer 2 switching with minimal L3 dynamic routing • Enables L3 edge routing architecture » Route between VLANs without having to send traffic to the core • Layer 3 “everywhere” at a Layer 2 price » Stacking functionality via front-panel Gigabit Ethernet interfaces • Build higher density stack for desktop aggregation • maintains the value of real Gigabit interfaces » Improved ACLs and QoS functionality enable better security and QoS applications © .1996-2004 NETGEAR® . All rights reserved 3 Features and Benefits » Simple routing delivers L3 functionality at the edge • Simple dynamic routing between VLANs » Up to 128 routes • No need to maintain static routing tables • As simple as listening for the default route from the network core router • Ideal for isolating workgroups and using L3 Access Control Lists (ACLs) for security » Important for university or government customers • Groups that need to be separated are sometimes found in the same physical location © .1996-2004 NETGEAR® . All rights reserved 4 Features and Benefits » Front port stacking capabilities will make building a stack much easier • No “special” stacking cables required • Utilize copper ports for short distances • Utilize fiber ports for longer distances » 4 real Gigabit Ethernet combo interfaces • Ability to attach more servers • Build larger Link Aggregation Groups to another switch • More flexible configurations • Lower cost of ownership © .1996-2004 NETGEAR® . All rights reserved 5 Features and Benefits » Based on a new release of the 7000 Series code-base » Rate shaping down to 64Kbps • Ability to rate shape traffic flows down to 64Kbps • Utilized to reduce bandwidth starvation from greedy applications » Security • Secured Sockets Layer (SSLv3) • Transport Layer Security (TLSv1) • Secured Shell (SSHv1,v2) » Syslog server support » Simple Network Time Protocol (SNTP) © .1996-2004 NETGEAR® . All rights reserved 6 Applications (1) 10.1.3.3 10.1.1.x/24 Redundant L3 fiber uplinks to the network core 10.1.4.5 10.1.2.x/24 » Segmenting desktop environments for security or bandwidth control • If the uplinks were L2 switched they would have to return to the core to route between VLANs © .1996-2004 NETGEAR® . All rights reserved 7 Applications (2) FVX538 GSM7312 GSM7312 » High density growth as your needs increase • Up to 8 switches in a stack • All managed from as a single device from a single IP address © .1996-2004 NETGEAR® . All rights reserved 8 FSM7328S Specifications ProSafe 24 Port 10/100 Desktop Switch with 4 Port Gigabit Ethernet » 24 10/100 Mbps Ports with AutoUplink™ on every port » 4 Combo Copper/SFP Gigabit Ethernet Ports • Enabled for front-panel stacking with common cables » 19-inch rack-mountable (kit included) » Quiet design, no fan » List Price: $655 » Warranty: Limited Lifetime Warranty » Availability: XFactory:March 24th GA: early April © .1996-2004 NETGEAR® . All rights reserved 9 FSM7352S Specifications ProSafe 48 Port 10/100 Desktop Switch with 4 Port Gigabit Ethernet » 48 10/100 Mbps Ports with AutoUplink™ on every port » 4 Combo Copper/SFP Gigabit Ethernet Ports • Enabled for front-panel stacking with common cables » 19-inch rack-mountable (kit included) » List Price: $1115 » Warranty: Limited Lifetime Warranty » Availability: XFactory:March 24th GA: early April © .1996-2004 NETGEAR® . All rights reserved 10 FSM 7328S Competitive 3Com 3226 HP 2626 FSM7328S Street Price $519 $549 $448 Ports 24 + 2 24 + 2 24 + 4 Price/Port $20 $21 $16 Features - No stacking - Dynamic routing - Clustering - Static routing - Stackable - Dynamic routing Clustering delivers only a “virtual box” – no single IP address for management and configuration © .1996-2004 NETGEAR® . All rights reserved 11 FSM 7352S Competitive 3Com 3250 HP 2650 FSM7352S Street Price $929 $1,067 $842 Ports 48 + 2 48 + 2 48 + 4 Price/Port $18 $21 $16 Features - No stacking - Dynamic routing - Clustering - Static routing - Stackable - Dynamic routing - Two additional Gigabit Ethernet ports - True dynamic routing with RIP v1 and v2 - The best of both worlds © .1996-2004 NETGEAR® . All rights reserved 12 Fast Ethernet Desktop Switch Positioning » Entry-level – FSM700 Series • Lowest cost managed switches • Simple managed switches with legacy stacking capabilities » Mid-tier – FSM7300S Series • L3 Switching at L2 prices • New generation of Fast Ethernet stackables • Price and feature advantages over competitors » Top of the line – FSM7326P • Full featured Layer 3 switching with PoE © .1996-2004 NETGEAR® . All rights reserved 13 Selling Strategy » Targeting SMB from 20 to 250 users • Can be entire network • Can be edge device for gigabit core » Primary channel is catalog and VARs • Competitive against HP and 3Com offerings » More features and functionality for the price » Lower price per port offers a clear alternative • 1U Form-factor for 48-port Fast Ethernet density is important for resellers » Layer 3 Switching and extra GigE functionality is more flexible and makes it deployable in more designs © .1996-2004 NETGEAR® . All rights reserved 14