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FSM7328S / FSM7352S Product
Training
Managed Layer 3 Stackable Switching at Layer 2 Pricing
Demetrios Coulis
March, 2005
Agenda
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Desktop L3 Switching
Features and Benefits
FSM73xxS Applications
Specifications & Availability
Competitive Matrix
Product Line Positioning
Selling Strategy & Tactics
© .1996-2004 NETGEAR® . All rights reserved
2
Desktop Layer 3 Switching
» Desktop and workgroup Layer 2 switching with minimal L3
dynamic routing
• Enables L3 edge routing architecture
» Route between VLANs without having to send traffic to the core
• Layer 3 “everywhere” at a Layer 2 price
» Stacking functionality via front-panel Gigabit Ethernet interfaces
• Build higher density stack for desktop aggregation
• maintains the value of real Gigabit interfaces
» Improved ACLs and QoS functionality enable better security and
QoS applications
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Features and Benefits
» Simple routing delivers L3 functionality at the edge
• Simple dynamic routing between VLANs
» Up to 128 routes
• No need to maintain static routing tables
• As simple as listening for the default route from the network
core router
• Ideal for isolating workgroups and using L3 Access Control Lists
(ACLs) for security
» Important for university or government customers
•
Groups that need to be separated are sometimes found in the same
physical location
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Features and Benefits
» Front port stacking capabilities will make building a stack
much easier
• No “special” stacking cables required
• Utilize copper ports for short distances
• Utilize fiber ports for longer distances
» 4 real Gigabit Ethernet combo interfaces
• Ability to attach more servers
• Build larger Link Aggregation Groups to another switch
• More flexible configurations
• Lower cost of ownership
© .1996-2004 NETGEAR® . All rights reserved
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Features and Benefits
» Based on a new release of the 7000 Series code-base
» Rate shaping down to 64Kbps
• Ability to rate shape traffic flows down to 64Kbps
• Utilized to reduce bandwidth starvation from greedy applications
» Security
• Secured Sockets Layer (SSLv3)
• Transport Layer Security (TLSv1)
• Secured Shell (SSHv1,v2)
» Syslog server support
» Simple Network Time Protocol (SNTP)
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Applications (1)
10.1.3.3
10.1.1.x/24
Redundant L3 fiber
uplinks to the network
core
10.1.4.5
10.1.2.x/24
» Segmenting desktop environments for security or bandwidth control
• If the uplinks were L2 switched they would have to return to the core to route
between VLANs
© .1996-2004 NETGEAR® . All rights reserved
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Applications (2)
FVX538
GSM7312
GSM7312
» High density growth as your needs increase
• Up to 8 switches in a stack
• All managed from as a single device from a single IP address
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FSM7328S Specifications
ProSafe 24 Port 10/100 Desktop Switch with 4 Port Gigabit
Ethernet
» 24 10/100 Mbps Ports with AutoUplink™ on every port
» 4 Combo Copper/SFP Gigabit Ethernet Ports
• Enabled for front-panel stacking with common cables
» 19-inch rack-mountable (kit included)
» Quiet design, no fan
» List Price: $655
» Warranty: Limited Lifetime Warranty
» Availability: XFactory:March 24th GA: early April
© .1996-2004 NETGEAR® . All rights reserved
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FSM7352S Specifications
ProSafe 48 Port 10/100 Desktop Switch with 4 Port Gigabit
Ethernet
» 48 10/100 Mbps Ports with AutoUplink™ on every port
» 4 Combo Copper/SFP Gigabit Ethernet Ports
• Enabled for front-panel stacking with common cables
» 19-inch rack-mountable (kit included)
» List Price: $1115
» Warranty: Limited Lifetime Warranty
» Availability: XFactory:March 24th GA: early April
© .1996-2004 NETGEAR® . All rights reserved
10
FSM 7328S Competitive
3Com 3226
HP 2626
FSM7328S
Street Price
$519
$549
$448
Ports
24 + 2
24 + 2
24 + 4
Price/Port
$20
$21
$16
Features
- No stacking
- Dynamic routing
- Clustering
- Static routing
- Stackable
- Dynamic routing
Clustering delivers only a “virtual box”
– no single IP address for management and configuration
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FSM 7352S Competitive
3Com 3250
HP 2650
FSM7352S
Street Price
$929
$1,067
$842
Ports
48 + 2
48 + 2
48 + 4
Price/Port
$18
$21
$16
Features
- No stacking
- Dynamic routing
- Clustering
- Static routing
- Stackable
- Dynamic routing
- Two additional Gigabit Ethernet ports
- True dynamic routing with RIP v1 and v2
- The best of both worlds
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Fast Ethernet Desktop Switch Positioning
» Entry-level – FSM700 Series
• Lowest cost managed switches
• Simple managed switches with legacy stacking
capabilities
» Mid-tier – FSM7300S Series
• L3 Switching at L2 prices
• New generation of Fast Ethernet stackables
• Price and feature advantages over competitors
» Top of the line – FSM7326P
• Full featured Layer 3 switching with PoE
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Selling Strategy
» Targeting SMB from 20 to 250 users
• Can be entire network
• Can be edge device for gigabit core
» Primary channel is catalog and VARs
• Competitive against HP and 3Com offerings
» More features and functionality for the price
» Lower price per port offers a clear alternative
• 1U Form-factor for 48-port Fast Ethernet density is
important for resellers
» Layer 3 Switching and extra GigE functionality is more
flexible and makes it deployable in more designs
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