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Wireless Web Access Survey Report John Lautmann Uma Chandrasekar Course Number Presentation_ID © 1999, Cisco Systems, Inc. 1 Agenda • • • • • • • • Wireless Advantage Challenges in wireless implementation Wireless Web Architectures WAP I-Mode Comparison of WAP and I-Mode Wireless LAN Bluetooth Presentation_ID © 1999, Cisco Systems, Inc. 2 Wireless Advantage • potential benefits through more flexible, mobile and personal channels of communication. • An opportunity to fundamentally transform customer relationships – Creative wireless solutions enable users to access information whenever and however they want. – Company can “push” data to customers in realtime • “Any device, Anytime, anywhere” mantra Presentation_ID © 1999, Cisco Systems, Inc. 3 Challenges in Wireless Implementation • On the equipment side – Less powerful CPUs – Less memory (ROM and RAM) – Restricted power consumption – Smaller displays – Different input devices (e.g., a phone keypad, voice input, etc.) Presentation_ID © 1999, Cisco Systems, Inc. 4 Challenges in Wireless Implementation • On the network side – Less bandwidth – More latency – Less connection stability – Less predictable availability Presentation_ID © 1999, Cisco Systems, Inc. 5 Wireless Web Architectures Tier 1 Tier 3 Tier 2 Web Client Device Wireless Browser Receiving Wireless Tower Gateway HTTP Advantages Disadvantages • Fast time to market • Unusable without network • Simple development effort • Poor usability • Works on all devices • Poor performance Server • Poor battery life Browser-based wireless architecture Presentation_ID © 1999, Cisco Systems, Inc. 6 Wireless Web Architectures Tier 1 Tier 2 Tier 3 Client Device Thick client Sync Engine Wireless Local data Receiving Sync Tower Server Advantages Disadvantages • Always available • Complex development effort • Good usability • Slow time to market • Good performance • Client software distribution/support • Good battery life Web Server • Unavailable for cell phones Thick Client Solutions Presentation_ID © 1999, Cisco Systems, Inc. 7 Wireless Web Architectures Tier 1 Tier 2 Tier 3 Client Device AvantGo client Wireless Local Content Receiving AvantGo Tower Server Advantages Disadvantages • Always available • Very poor usability • Fast time to market • Client software distribution/support • Good performance • Simple development effort Web Server • Unavailable for cell phones Hybrid Solutions Presentation_ID © 1999, Cisco Systems, Inc. 8 What is WAP? • An open, global standard that empowers mobile users with wireless devices to easily access and interact with information and services instantly. • A standard created by wireless and Internet companies around the world to make accessing the Internet as easy and convenient as using a cellular phone Presentation_ID © 1999, Cisco Systems, Inc. 9 WAP – An extension of the Internet Model Presentation_ID © 1999, Cisco Systems, Inc. 10 WAP Architecture Presentation_ID © 1999, Cisco Systems, Inc. 11 WAP Offers Bearer Independence • Allows Applications developed once to work across all networks -- today and tomorrow • Protects the Carrier’s investment in wireless data as networks evolve • Enables Mobile Device Manufacturers to use common code across product lines Presentation_ID © 1999, Cisco Systems, Inc. 12 WAP Provides Device Independence • Allows applications developed once to work across devices from small handsets to powerful PDAs • Promotes consistent user experience across all of a carrier’s handset offerings • Encourages wealth of applications for handset manufacturers that implement the standard Presentation_ID © 1999, Cisco Systems, Inc. 13 WAP provides a “microbrowser” optimized for wireless devices • Requiring minimal RAM, ROM, Display, CPU and keys • Providing carriers with consistent service UI across devices • Providing Internet compatibility • Enabling wide array of available content and applications Presentation_ID © 1999, Cisco Systems, Inc. 14 Converging With An XML World • WAP is already prepared for convergence • Understanding the “module” effect Content availability increases because less code is needed to render sites properly instead of re-writing whole sites • WAP complies with W3C’s recently approved XHTML standard Presentation_ID © 1999, Cisco Systems, Inc. 15 So - Why WAP? • An open industry-established world standard • Based on Internet standards including XML and IP • Committed to by handset manufacturers representing over 95% of the world market across all technologies • Supported by network operators representing over 200 million subscribers Presentation_ID © 1999, Cisco Systems, Inc. 16 WAP Benefits • WAP delivers revenue opportunities for carriers • WAP offers a broad market for developers • WAP means increased sales for device, infrastructure and gateway manufacturers • WAP means freedom to the end user Presentation_ID © 1999, Cisco Systems, Inc. 17 WAP’s “Killer Apps” • Location-based services Real-time traffic reporting Event/restaurant recommendation Highly customized ads Instant messaging-type “buddy” location • Enterprise solutions Email access Database access A “global intranet” Information updates “pushed” to WAP devices Presentation_ID © 1999, Cisco Systems, Inc. 18 WAP’s “Killer Apps” • Gaming, Gambling and Entertainment Online, real-time, multi-player games Downloadable horoscopes, cartoons, quotes, advice • “M”-Commerce - Shopping on the go Instant comparison shopping Impulse buying Location-based special offers and sales • Financial services Banking, Bill-paying, Stock trading, Funds transfers • Travel services Schedules and rescheduling Reservations Presentation_ID © 1999, Cisco Systems, Inc. 19 I-Mode • In addition to conventional voice communications, users can access a wide range of sites by simply pressing the i-mode key. • The convenient and useful service lineup includes mobile banking and ticket reservations. • I-mode employs packet data transmission (9600bps), so communications fees are charged by the amount of data transmitted/received rather than the amount of time online. • i-mode is compatible with Internet e-mail and can also transfer mail between i-mode terminals. Presentation_ID © 1999, Cisco Systems, Inc. 20 I-Mode Features Presentation_ID © 1999, Cisco Systems, Inc. 21 I-Mode Features Presentation_ID © 1999, Cisco Systems, Inc. 22 I-Mode Features Presentation_ID © 1999, Cisco Systems, Inc. 23 I-Mode Features Presentation_ID © 1999, Cisco Systems, Inc. 24 I-Mode Structure Connecting to sites, receiving messages and transmitting e-mail are done via the DoCoMo i-mode center. Presentation_ID © 1999, Cisco Systems, Inc. 25 Comparison I-Mode & WAP NTTDoCoMo (I-Mode) Industry Value Chain By controlling all aspects including handset specifications and the interface, branding, and content, DoCoMo has become the i-mode value chain. Technology versus Content Presentation_ID © 1999, Cisco Systems, Inc. Content has been at the core of the service and was in place before the technology. Offers diverse content categorized into four areas: online transactions, entertainment, databases and information. As of 2000, the service offered 25,100 content sites, 1,100 official and 24,000 unofficial. European and North American Mobile Operators (WAP) With carriers and content providers vying for ownership of the consumer, a fragmented value chain has evolved. The WAP standard was developed and the content followed. Content has focused on financial and information services. 26 Comparison I-Mode & WAP NTTDoCoMo (I-Mode) European and North American Mobile Operators (WAP) Developers must learn a new language. Limited number of sites written for WAP. cHTML vs WML Based on language of traditional Internet, cHTML has made it easy for developers to create ‘unofficial’ content. Networks Packet data network with ‘always’ on Dial-up GSM and other 2G networks connectivity. Licensing costs Granted spectrum access under European operators have been laden government revenue sharing scheme. with the high cost of UTMS licensing costs. Billing System Customers are charged flat rate of ¥300 ($3.00) and the cost of data transmitted. i-mode users view 300 to 400 Web pages a month. Use Presentation_ID © 1999, Cisco Systems, Inc. WAP users are billed for the about of airtime it takes to receive data. WAP users access the Internet less than once a week 27 Comparison I-Mode & WAP Presentation_ID © 1999, Cisco Systems, Inc. 28 Wireless Network Characteristics • Low bandwidth / Wide coverage area CDPD • High bandwidth / Short distances 802.11a / 802.11b Bluetooth Infrared Presentation_ID © 1999, Cisco Systems, Inc. 29 Infrared Lan interconnect • Can use to sync handheld devices with Avantgo • Use Microsoft ActiveSync to update handheld • Can connect to internet at speeds of up to 4Mbps Presentation_ID © 1999, Cisco Systems, Inc. 30 Wireless Network Evolution Generation Wireless Technology 1G AMPS advanced mobile phone system 2G TDMA time division multiple access CDMA code division multiple access 2.5G 3G Presentation_ID GSM global system for mobile comm. Enhanced TDMA, CDMA, GSM Cdma2000 Qualcom W-CDMA wideband CDMA © 1999, Cisco Systems, Inc. 31 Wireless Network Speed Comparison Technology Speed CDPD 19.2 Kbps Infrared IRDA 115 Kbps Bluetooth 723 Kbps 802.11b 11 Mbps 802.11a 54 Mbps Presentation_ID © 1999, Cisco Systems, Inc. (1-4 Mbps extension) 32 Wireless Network Uses Technology Function CDPD Infrared Short text bursts – stock quotes sports scores Device interconnect, data sync Bluetooth Device interconnect, voice 802.11b Lan replacement, multimedia 802.11a High Speed Lan replacement Presentation_ID © 1999, Cisco Systems, Inc. 33 Summary of Wireless Networks Presentation_ID © 1999, Cisco Systems, Inc. 34 Wireless Network Security • 802.11b Wired Equivalent Privacy Protect wireless data to an equivalent level of privacy of wired networks • Uses 40, 64, 128 bit encryption • WEP2 standard (802.11e) in progress Presentation_ID © 1999, Cisco Systems, Inc. 35 Mobile IP enables Wireless Freedom • Mobile IP provides users the freedom to roam beyond their home subnet while consistently maintaining their home IP address • Enables sessions to be maintained in spite of physical movement between points of attachment to the Internet or other networks Presentation_ID © 1999, Cisco Systems, Inc. 36